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Mobile Money At The Bottom of the Pyramid Krishan Singh Blog: http ://www.strategy- digital.co.uk LinkedIn: http://www.linkedin.com/in/singhkrishan Twitter: @Krishaned

Mobile money at the bottom of the pyramid

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This presentation is about how mobile technologies can be used to provide the poorest of people access to the global financial system.

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Page 1: Mobile money at the bottom of the pyramid

Mobile MoneyAt

The Bottom of the Pyramid Krishan Singh

Blog: http://www.strategy-digital.co.ukLinkedIn: http://www.linkedin.com/in/singhkrishan

Twitter: @Krishaned

Page 2: Mobile money at the bottom of the pyramid

2.7 Billion Un-banked People

Page 3: Mobile money at the bottom of the pyramid

Average savings per month in

Kenya is £1.8

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Un-economical for

traditional Banks

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Expand the reach of Digital Financial Infrastructure

Drive Participation in the Digital Financial System

Foster Better Regulation and Policies

Source: Gates Foundation report

Theory of Change

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Driving Participation in the DFS

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1 Billion Mobile Phones

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Opportunities To

deploy mobile based Technology

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Reduce the cost of access

Meet the basic Needs

Critical Success Factors

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Reduce the Cost of Access

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Basic Services

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Money Transfer

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Merchants Payment

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Technical Requirements

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Support common Interfaces

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Short Message Services

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Smartphone Apps

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IDC_smartphone_chart.pSmartphones penetration

is increasing.

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Web Applications

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Smart tagging for Information Exchange

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High Illiteracy rate increases the risk of fraud

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Bank Grade security hidden behind an Easy interface

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Unified Approach For

Markets

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The Market is Fragmented

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Customized User Access

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Impact of Convergence

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Mobile Shopping Online

or In Store

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Digital Wallets

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Multiple Touch Points

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Mobile Centric Lifestyle

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Krishan SinghBlog: http://www.strategy-digital.co.uk

LinkedIn: http://www.linkedin.com/in/singhkrishanTwitter: @Krishaned