DIGITAL TRANSFORMATION

MOBILE TRAVEL & TOURISM SUMMIT April 2014 © copyright TUI Travel Ltd

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CONNECTING WITH THE CUSTOMER ANYTIME, ANYWHERE, ANY WAY

INSPIRATION AND RESEARCH

PLANNING AND BOOKING

EXPERIENCE

RETURNING AND

RELIVING

© copyright TUI Travel Ltd

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CONNECTING WITH THE CUSTOMER ANYTIME, ANYWHERE, ANY WAY

© copyright TUI Travel Ltd

© copyright TUI Travel Ltd

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CONNECTING WITH THE CUSTOMER ANYTIME, ANYWHERE, ANY WAY

MOVING FROM A DIGITAL ASSISTANT TO A DIGITAL CONCIERGE © copyright TUI Travel Ltd

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9 BRANDS in 8 markets live by May 2014, 12 months after prototype TDA launch

4 significant marketing award wins •  Effective Mobile Marketing Awards, Winner of Most

Effective Mobile Travel & Tourism Solution (Nov-13) •  Direct Marketing Association Awards, Winner in the Best

Use of Mobile category (Dec-13) •  The Travel Marketing Awards, Winner Best App and

Winner Most Innovative Marketing Award (Mar-14)

1 rank in UK Apple Store multiple times

THE STORY SO FAR

© copyright TUI Travel Ltd