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Matt Candy (twitter: @matthewcandy) presented at The Afternoon Club for Social Media Week, hosted by Yodel Mobile at IBM. The topic was social media in mobile and Matt focused on IBM's Interactive Experience; talking about the changes in the market, design and IBM's investment in their Interactive Experience
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IBM Interactive ExperienceMatthew Candy 22nd September 2014
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customers expect so much morea lot is changing in the market
The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere. – Paul Papas, Global Leader, IBM Interactive Experience”
“
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the new experience model
CXOs expect to reframe their approach, shifting to more collaboration and open business models with customer and partners.
shifting ground: business landscape changes
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experience experience transcendstranscends channel channel
It’s no longer about singular channels…
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This is not a user experience
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This is a user experience
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“Good design is good business.”– Thomas Watson, Jr.
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So, what are we doing about it?
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New RolesNew RolesNew Investments
New Investments
$100M
$100M
1010New
StudiosNew
Studios
Our new investment in Interactive Experience
1000
1000
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Creating experiences that help people connect
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A global community A global community where where experience experience transcends channeltranscends channel
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<Video>
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A community of knowledge: A community of knowledge: connected, engaged, connected, engaged, empoweredempowered Share and disseminate
knowledge across the globe
Doctors / nurses collaborate and share ideas in real time
unique tailored experience knowledge share gamification
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<Video>
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Some lasting Some lasting thoughts…thoughts…
Experience is everythingExperience is everything
Experience transcends Experience transcends channelchannel
Creating experiences that Creating experiences that help people connecthelp people connect
Thank you
@ibminteractive
@matthewcandy