Questions and AnswersWebinar, September 2015

Olga BezaSDK Product Manager

Kasper JelaiskisDigital creative intern

John TheodosiouTechnical Support Intern

Today’s Setup

● 15 minute presentation● 45 minutes Q&A

● Questions via “question box” and “raise” hand

Best Practices

Page Best Practices

● Flat surface (magazine page)

● Sufficient size & image detail

● No borders or clutter

● Avoid glossy paper

● 70% difference between pages

● Single spread

Page Best Practices

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The page should not contain

CTAs

● Visible & informative

● Specific about what type of content users can expect

● Highlights the Key message revealed by the digital content,

using verbs *

*e.g.: Watch the trailer with Layar,

Listen to XX with Layar, etc.

CTAs

● Include a note on where they can find the "How to use Layar” instructions.

● Place calls-to-action on every single page that contains digital content.

● Avoid unclear calls-to-action like “View with Layar”; that will most likely not attract readers.

Instructions

● Reserve space for instructions, preferably one dedicated page.

● Explain what is special about this issue of the magazine. What is

Interactive Print?

● Make people curious about it & give them a reason to engage!

Instructions

● How should readers scan the page?

● What should they look for? (Call-to-action)

● Where on the page? (e.g.: upper corner)

Mention the app is available on Android and iOS - for free.

Instruct how to discover digital content:

Layar Creator

⋅ Create an attractive campaign concept

⋅ Complement printed content (colors, custom buttons, fonts, textures)

⋅ Provide engaging interactive content

⋅ Keep the quantity/quality balance

⋅ Test and promote

⋅ Measure success

Layar Help Center Has You Covered

THANKS!