Upload
amazon-appstore-developers
View
55
Download
0
Embed Size (px)
Citation preview
MIKE H INESD E V E L O P E R E V A N G E L I S T , A M A Z O N A P P S T O R E
@MikeFHines l inked in .com / in/MikeHines45
I S TH I S ALL THERE I S ?
W HAT ' S NEW IN MONET IZ AT ION
A B O U T
M i k e H i n e s
Amazon Appstore
@MikeFHines
Founder @ 2 Financial Services StartupsFounder @ 2 Software Startups
QA Engineer @ Now SoftwareQA Manager, Product Manager @ MicrosoftEvangelist @ Amazon.com
Mentor @ GameFounders, Dev Bootcamp
Games Judge @Casual Connect Indie Prize, White Nights, and Pocket Gamer Very Big Indie Pitch
Speaker @ GDC, GDCE, Casual Connect, Pocket Gamer Connects, AnDevCon, White Nights, CES, PAX Dev
I N S I G H T S
AndroidDevs
iOS devs AmazonFire OS
41%
48%
60%
% D
evel
op
ers
abo
ve P
ove
rty
Lin
e
G E T D E V E L O P E R S E A R N I N G M O R E
An app must make more than
$500 per month if it is to fund
future app development and
marketing.
$500 per month is the app
poverty line.
T H E R E I S R O O M F O R I M P R O V E M E N T
M A N Y M O N E T I Z AT I O N O P T I O N S , B U T…
Premium
In-App Purchase
Ads
• Cost of $3.15 and $1.80 per download for iOS
and Google Play respectively in the US often
eclipses user lifetime value (LTV)1
• Free apps attract more users that premium
apps
1 Chartboost: https://www.chartboost.com/insights/2016
A M A Z O N C O I N S M E R C H B Y A M A Z O NR E A C H A M A Z O N
C U S T O M E R S
MORE WAYS TO MONET IZ E
A M A Z O N C O I N S M E R C H B Y A M A Z O N
MORE WAYS TO MONET IZ E
R E A C H A M A Z O N
C U S T O M E R S
A M A Z O N C O I N S
Purchase Apps, Games, and In-App Items
Buy Amazon Coins and save up to 15% on apps, games, and in-app items.
Developer continue to earn the standard 70% revenue share
£1 = 100 Amazon Coins
Unique Promotion, Reward and Gifting Opportunities for developers to use
A M A Z O N C O I N S
F O R C U S T O M E R S
“If you own an Android device, this is
the only way to go!
I play GoW Fire Age and have saved
quite a bit buying gold packs with
Amazon Coins.
Amazon makes buying coins easy!”
263k viewers10MM min watched65.9 min per uniqueHighest single day rev
A M A Z O N C O I N S : P R O M O T I O N S
Configure Coins campaigns to give coins back to customers who purchase items from Amazon! Incent purchase of specific items.
A M A Z O N C O I N S : C A M PA I G N C O N S O L E
T A R G E T P O W E R U S E R S
• Create a Coins Rewards Campaign
to target your power users.
• Promote the campaign in social
media.
• Promote the campaign on your
YouTube and Twitch channels.
A M A Z O N C O I N S
A M A Z O N C O I N S M E R C H B Y A M A Z O NR E A C H A M A Z O N
C U S T O M E R S
MORE WAYS TO MONET IZ E
A M A Z O N C O I N S M E R C H B Y A M A Z O NR E A C H A M A Z O N
C U S T O M E R S
MORE WAYS TO MONET IZ E
W H Y S E L L T - S H I R T S
M E R C H B Y A M A Z O N
• I know I need to do
marketing...
• ...but I’m not an eRetailer or
t-shirt designer!
W H A T T - S H I R T S D O
M E R C H B Y A M A Z O N
• Establish your brand
• Increase word of mouth marketing
• Improve retention and engagement
• Generate additional revenue
E S T A B L I S H Y O U R B R A N D
M E R C H B Y A M A Z O N
• If people are willing to wear it, it’s
real
• It connects a digital ‘Virtual’ brand
with real live people
Brand A collection of…
• Relationships
• Memories
• Stories
• Expectations
…that impact a customer’s
decision to buy.
I N C R E A S E W O R D O F M O U T H A D V E RT I S I N G
WORN T-SHIRTS =
ENDORSEMENTS
CLEVER SHIRTS START
CONVERSATIONS
WITH YOUR BEST
ADVOCATESInfluencers Mainstream
Willingness to adopt
# o
f p
eop
le
R E T E N T I O N A N D E N G A G E M E N T
M E R C H B Y A M A Z O M
• Commemorate memorable
events
• Pride in association with a
clan or team
• Increases emotional and
financial investment
“More mature
industries have been
using t-shirts for
decades.”
E A R N A D D I T I O N A L R E V E N U E
MANY FREE TO PLAY DEVS CLASSIFY
THEIR PLAYERS AS WILLING TO PAY
OR NOT WILLING TO PAY.
WHAT WE'VE FOUND IS SOME FOLKS
WHO DON'T WANT TO PAY FOR
DIGITAL GOODS ARE FINE PAYING FOR
A SHIRT.
B r y a n M a s h i n t e r
B a c k f l i p S t u d i o s
S e l l b r a n d e d m e r c h a n d i s e i n y o u r i O S , A n d r o i d , a n d F i r e O S a p p s N o i n v e n t o r y r i s k
N o u p f r o n t c o s t sA m a zo n P r i m e s h i p p i n g b e n e f i t s fo r c u s t o m e r s
List price $19.99
- Amazon listing fee (sale price* 15%) $3.00
- Amazon costs $9.31
= Royalty $7.68
Your share of sale price 38.42%
P R O M O T E S H I R T S I N - G A M E
M E R C H B Y A M A Z O N
• Platform independent
• Android
• iOS
• Online
• Shirts may appeal to fans
who don’t buy IAP items
• No out-of-pocket cost to you
80% of orders come from in-
game promotions.
20% of orders happen outside
of your app!
B U I L D A G O O D S H I R T
M E R C H B Y A M A Z O N
• Pick art identifiable with your game
• Pick 3 (maybe 4) shirt colors
• Strongly consider $19.99 for price
• Ask fans what they want
• Start promoting your shirt outside of
your game (email, social media,
etc…)
Just because lots of shirt
colors are available doesn’t
mean you need to use them
all!
A M A Z O N C O I N S M E R C H B Y A M A Z O NR E A C H A M A Z O N
C U S T O M E R S
MORE WAYS TO MONET IZ E
A M A Z O N C O I N S M E R C H B Y A M A Z O NR E A C H A M A Z O N
C U S T O M E R S
MORE WAYS TO MONET IZ E
Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15 Oct-15 Dec-15 Feb-16 Apr-16 Jun-16 Aug-16
M I L L I O N S O F C U S TO M E R SR A P I D M O N T H O N M O N T H G R O W T H
UK AMAZON APPSTORE CUSTOMER [CUMULATIVE]