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HOW TO CHOOSE THE MOST SUITABLE PLATFORM FOR YOUR TARGET WITHOUT HEADACHES Have an idea for an app but do not know where to begin? Start from this infographic, which helps you to figure out which operating system to choose and why. The apps market is now huge and full of contents, make your app better, speaking directly to your audience, studying trends and head straight for the most suitable platform. Many of our customers, both big and small, have serious doubts about it and often feel lost and confused in a world that only talks about mobile apps, with the risk of wasting money, time and more importantly, a very good idea. There are 3 platforms (Apple, Android, Windows) which together take almost all of the mobile market. They have huge differences among them, not only in hardware but also in functionality and aesthetics in the target and in how they approach the market. Each one has its audience and each app has its own content, each content has a style and each style has its best suited platform.
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WHICH IS THE BEST?
MOBILE PLATFORMS
DEPENDS ON USER NEEDS
APP REVENUESUSABILITYBIRTH SECURITYINTERFACEOPERATING SYSTEM
iOS
9 GEN2007
MINIMALELEGANTINTUITIVECLEANACCURATEIN EVERYDETAIL ANDEASY TO USE
MINOR ATTEMPTS TO ATTACK BY HACKERS
HIGH REVENUES
NATIVELY INTEGRATES SOME USEFUL APPLICATIONS
%%
AND
ROID
Since2007 HIGH
INTERFACECUSTOMIZATION
FREECONFIGURATIONOF SCREENSAND WIDGETS
AVERAGE REVENUES
MECHANISMS TO BLOCK ANY MALICIOUS APPLICATIONS IN GOOGLE PLAY
DESIGNED TO BE IMMEDIATE PROVIDEA FLUID INTERFACE
%
USABILITYBIRTH SECURITY APP REVENUESINTERFACEOPERATING SYSTEM
WIN
DO
WS
PHO
NE
15 FEB2010
XBOX INTEGRATEDSCREEN MULTITASKING
MORE BATTERY LIFE
CUSTOMIZABLE
STARTSCREENCOMPOSED OFLIVE TILESSYMPLEEFFICIENCYYOUTH
LOW REVENUES
APPROVAL OF THE APPS BY MICROSOFT FOR PUBLICATION IN WINDOWS PHONE STORE
%
USABILITYBIRTH SECURITY APP REVENUESINTERFACEOPERATING SYSTEM
DIFFUSION
IOS DOMINATES IN WESTERN COUNTRIES
AND IN HIGH LEVEL MARKETS
ANDROID IS MORE WIDESPREAD GLOBALLY THAN IOS. IT DOMINATES
ESPECIALLY IN EMERGING COUNTRIES
WINDOWS PHONE IN EUROPE IT IS MORE AND
MORE PRESENT.FAST GROWTH IN ITALY AND
THE UNITED KINGDOM
TARGET
Ideal for who wants a stable and intuitive operating system. For "fashion victims" and who have other Apple products. It’s a good compromise between performance and reliability. Also great for all professionists who work with their device.
THE “FASHION”
iOS
TARGET
Is very suitable for who wants great customization at a reasonable price.Suitable for two types of users: the "nerds", who loves new technologies and the "basic users" who come in small steps towards the world of smartphones and tablets.
THE “NERD”
ANDROID
TARGET
Suitable for young and dynamic people, music lovers and media content watchers. Also recommended to those who won’t pay a lot for an interesting device.Also great for those who like the Windows world and all its services.
WINDOWS PHONE
THE “DYNAMIC”
DEFECTS
Stability and user-friendliness at the highest levels. High UX and
also the less experienced users are able to move in the best way
Extreme customization.Android is available for a large number of devices; due to its
philosophy
Fluidity and attractive design.Full control in one place.
Wide compatibility with all Microsoft services
Inability to customize to your liking this operating system.
Controlled by Apple (small additions issued from year to year)
Extensive fragmentationof devices.
Disadvantages of asystem too open
Big deficiencies in some key elements of the system
(notification center and the ability to have a fixed status bar)
ADVANTAGES
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SOURCES
• http://www.ridble.com/quale-sistema-operativo-mobile-scegliere/• http://www.fiercedeveloper.com/story/app-annie-ios-apps-get-85-more-revenue-android/2014-04-21• http://it.wikipedia.org/wiki/IOS_(Apple)• http://it.wikipedia.org/wiki/Android• http://it.wikipedia.org/wiki/Windows_Phone
