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The Goldman forecast predicts that in 2018 m-commerce will reach the value of e-commerce from 2013, which was $626 billion.
The Atlantic
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This short Introduction to M-Commerce will teach you how to leverage your e-commerce business with
a mobile commerce approach and move your business to mobile commerce.
You’ve probably already heard that mobile commerce is paving the way customers shop these days. But have you ever considered a move to m-commerce and the possibility of making a lot more money
for your business?
Now is the perfect time to stop and consider your next move.
Introduction to M-commerce
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purchases on mobile web and apps;
mobile payments;
mobile money transfers and m-banking;
and mobile financial services.
Depending on the approach we can include:
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Mobile Commerce is not simply just buying and selling stuff with mobile devices.
The growth of mobile commerce is significant. In the United States alone, mobile e-commerce
spending rose from $0.6 billion in Q2 2010 to $11.1 billion in Q2 2015.
Amongst the users sometimes referred to as digital spenders, cross-device shopping became a part
of their regular buying experience.
Why M-Commerce Matters?
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47% of users used tablets, 43% used smartphones, and 39% used laptops in their path to purchase.
source: Criteo
Retailers who created a dedicated app for their business saw a HUGE response, with 58% of all
mobile revenue coming from the app.
Kissmetrics shows that 78% of mobile phone users convert when searching for such information.
Selling offline goods via a mobile app gives you more money than all other app monetization
methods combined!
Dedicated App is a Must
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E-commerce is the Winning App Revenue Model
source: TechRepublic
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Have you seen our amazing blog?
IT’S HERE
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The engagement for fashion shoppers is even bigger on the mobile app
Sure, it was a bold move – to completely shut down a desktop site and go mobile-app-only.
The traffic from the mobile app for Myntra was actually 90%! This number is HUGE and explains why such a decision was even considered.
First, check on how much of traffic you get from mobile devices.
Second, decide if your business is suitable for the mobile-only channel.
Well, it depends on your niche.
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Can you have similar results?
Its revenue grew from $26 million in Q1 2013 to $65.6 million in Q3 2015 and last
year more than half of their visits (53%) came from mobile.
Simple idea of an app - to offer a marketplace for handmade, creative, or vintage
goods.
Great community built by Etsy to inspire users.
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An example of successful mobile commerce to sell goods globally
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3. Starbucks – the bridge between m-commerce and POS retail
source: Fortune
With the Starbucks mobile app you can now order coffee, pay for it with your mobile device, and then go pick it up without waiting in line.
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Order Your Coffee with Mobile Device
Brilliant, simple and…
This approach is so successful that in 2014 it brought the company 16% of earnings from mobile.
It was the equivalent of 7 MILLION transactions per week!
Just from mobile!
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Effective!
It gives its users the ability to give a tip.
It allows to give a friend a gift.
Users receive notifications about discounts.
You can use it to find a Starbucks nearby.
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What’s the secret behind its success?
Starbucks app is super engaging
Mobile commerce is a natural way to think about the businesses of the future.
Customers already want to engage more and more with their mobile devices.
The number of transactions – not only traffic – will grow with mobile apps.
Monetize mobile users with mobile commerce.
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The Time to Build Your M-Commerce Business is Now
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Have you seen our amazing blog?
IT’S HERE