India - a close look at a mobile 1st economy by ClicksMob

ClicksMob | December 15th 2015

India – a close look at a

mobile first economy

Daniel Neumann

VP Business Development & Strategy

ClicksMob Inc.


About Us

1.

Mobile Performance Platform

2.

+500 Advertisers

3.

+8000 traffic sources

4.

World wide traffic in all platforms5.

Proprietary technology

3


Sorry… Not a Taj Mahal Presentation

3


India at a Glance

Know Your Customer

Mobile is Booming

Fueling Growth

Start Up Money Pouring

Ecommerce Leading the Way

Challenges

What’s in it for you?

Summary

Agenda

4


India at a Glance

• 1.3 Billion people

• 67% Rural, 33% Urban

• ~ 20% internet penetration

• 225 Million are on mobile

• By 2016, India will replace the US as the 2nd largest smartphone market in the world

• Android dominated market (90%)

• Google Play’s 3rd largest market by downloads


Know Your Customer

6

• 60% below 30• 30% of population

below poverty line• Many are multilingual• Price sensitive• Receptive to ads• 1st digital experience• Average user has 17

apps installed• 3 hours a day


• Mobile shipments growing (28.3 Million in Q3 2015)

• Fastest growing app market in the world (131% growth YOY on usage)

• 950 Million mobile active connections

• 9 Billion downloads in 2015 (!!!)

• Some companies even go app-only

India’s Mobile is B O O M I N G


• Young population

• A growing middle class

• Availability of low cost smartphones, large screens

• Improved infrastructure and connectivity, growing coverage

• Digital India government initiatives

• 4G as a tipping point

• 2nd largest Android developer community

• Mobile app economy as a source of employment

• Start ups boom

Fueling Growth


• $7.3 Billion invested in Indian startups YTD

• Relatively easy to raise capital

• 18,000 startups valued at $75 Billion

• Employing 300,000 people

• Ecommerce growth paving the way for more

Start Up Money Pouring into India

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E-commerce Leading the Way

• E-Commerce

• Messaging

• Gaming

• Social

• Mobile wallets

• Personalization

• Travel

• Transportation

• Streaming music

• Entertainment

10


Omni-Channel Marketing

Apps are Everywhere


Taking an Important Role in Daily Life

12


Mobile Ad Spend is Growing, Fast!

13


Open to International Business

14


Challenges – It’s Not All Rosy

15

Monetization is a challenge

Payments obstacles

In-App purchases

limited

Low performance /

Storage

Poor infrastructure

Expensive data plans

Culture gapCash driven

economyHigh un-install

rates


What’s In It For Me – Don’t Ignore India

• Highly untapped market

• Enter a booming market with immense room for growth

• Start up mode with appetite for innovation

• International apps can make it BIG (80%)

• Game developers – India represents a blue ocean of opportunities

• Utilize India to test drive your product – affordable

and scalable

• Leverage Indian talent


Summary

The world is moving to mobile - India is leading

The Indian mobile app market represents a

rare opportunity for massive download growth

Industry is still in infancy - an opportunity to

penetrate a booming market

Get inspired by innovation

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