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#SMX #22A @JustinRBriggs
Justin Briggs
Founder, Briggsby
@JustinRBriggs
Say Hello!
#SMX #22A @JustinRBriggs
How Significant is Mobile For You?
Go to
Adwords
Set to
mobileMobile traffic
#SMX #22A @JustinRBriggs
Google Prioritizes App Content
Mobile apps demand significant
attention in mobile search
#SMX #22A @JustinRBriggs
55% of teens and 41% of adults use voice search more than 1 time a day
- Google’s Mobile Voice Study
#SMX #22A @JustinRBriggs
Search as an Interface
Visits to app,
not websites
Takes action on
your behalf
Hands free UI
(wearables)
Solutions, not
web pages
Search examples: http://blog.tackmobile.com/article/android-wear-gui-elements/
#SMX #22A @JustinRBriggs
Drive App Engagement
App launch
can be default
behavior
Clicking this
launches the
app!
#SMX #22A @JustinRBriggs
15% of Google searches on Android return deep links to apps through App Indexing
#SMX #22A @JustinRBriggs
App Deep Links
android-app://{package_id}/{scheme}/{host_path}
package_id - app ID in Play store
scheme - http or custom scheme
host_path - specific content within app
#SMX #22A @JustinRBriggs
Intent Filter: AndroidManifest.xml
Defines the structure of your
app URIs
<activity android:name="com.example.android.GizmosActivity"
android:label="@string/title_gizmos" >
<intent-filter android:label="@string/filter_title_viewgizmos">
<action android:name="android.intent.action.VIEW" />
<!-- Accepts URIs that begin with "http://example.com/gizmos” -->
<data android:scheme="http"
android:host="example.com"
android:pathPrefix="/gizmos" />
<category android:name="android.intent.category.DEFAULT" />
<category android:name="android.intent.category.BROWSABLE" />
</intent-filter>
</activity>
#SMX #22A @JustinRBriggs
Three Ways to Expose App URI
<html>
<head>
...
<link rel="alternate" href="android-
app://com.example.android/http/example.co
m/gizmos" />
...
</head>
<body> … </body>
Rel=“alternate”
ViewAction
XML Sitemap
#SMX #22A @JustinRBriggs
Three Ways to Expose App URI
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "WebPage",
"@id": "http://example.com/gizmos",
"potentialAction": {
"@type": "ViewAction",
"target": "android-
app://com.example.android/http/example.co
m/gizmos"
}
}
</script>
Rel=“alternate”
ViewAction
XML Sitemap
#SMX #22A @JustinRBriggs
Three Ways to Expose App URI
<?xml version="1.0" encoding="UTF-8" ?>
<urlset
xmlns="http://www.sitemaps.org/schemas/si
temap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml
">
<url>
<loc>http://example.com/gizmos</loc>
<xhtml:link rel="alternate" href="android-
app://com.example.android/example/gizmos
" />
</url>
...
</urlset>
Rel=“alternate”
ViewAction
XML Sitemap
#SMX #22A @JustinRBriggs
Average Lift of 0.29 Positions
0.48
0.29
0.19
0
0.1
0.2
0.3
0.4
0.5
0.6
Rank Lift Over Desktop
App Indexing Ranking Boost
Mobile (Not Installed) Mobile (Installed) Net Benefit
#SMX #22A @JustinRBriggs
Indexing Control for Apps
<?xml version="1.0" encoding="utf-8"?>
<search-engine
xmlns:android="http://schemas.android.com/apk/res/android"
>
<noindex uri="http://example.com/gizmos/hidden_uri"/>
<noindex
uriPrefix="http://example.com/gizmos/hidden_prefix"/>
<noindex uri="gizmos://hidden_path"/>
<noindex uriPrefix="gizmos://hidden_prefix"/>
</search-engine>
App Resource
Directory
Android Manifest
#SMX #22A @JustinRBriggs
Indexing Control for Apps
<manifest
xmlns:android="http://schemas.android.com/apk/res/android"
package="com.example.android.Gizmos">
<application>
<activity android:name="com.example.android.GizmosActivity"
android:label="@string/title_gizmos" >
<intent-filter android:label="@string/filter_title_viewgizmos">
<action android:name="android.intent.action.VIEW"/>
...
</activity>
<meta-data android:name="search-engine"
android:resource="@xml/noindex"/>
</application>
<uses-permission android:name="android.permission.INTERNET"/>
</manifest>
App Resource
Directory
Android Manifest
#SMX #22A @JustinRBriggs
Leverage Schema.org Actions
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "MusicGroup",
"name": "Weezer", "potentialAction": {
"@type": "ListenAction",
"target": "android-app://com.spotify.music/http/we.../listen"
}
}
</script>
#SMX #22A @JustinRBriggs
Building an Action Graph
Order me a pizza? Schedule my meeting? Drive my car?
Ok, Google