Wenshuan Dang

Chief Network Architect

Huawei Technologies Co.,Ltd

14 July 2015

5 Myths of Small Cell

2

The Contradiction

Indoor Outdoor

Using MBB at… Investing MBB for…

3

Myth #1

WiFi is more effective for better user experience in public hotspot

4

Truth #1

The Assumptions The Realities WiFi is faster and delivers better experience

WiFi was faster than GPRS 15 years ago but much slower than 3G/4G most of time in most hotspot now

Free WiFi hotspot offering can improve user satisfaction

User perceive “Free” as default instead of any premium value created by any operator

WiFi is a cheaper solution to offload low value traffic

No low value traffic at all, each byte is unique and important for every subscriber

WiFi offload can enhance mobile network competitive edge

4,000,000 wifi hotspots did not stop user churn out (a real case in china)

5

Myth #2

I do not need dedicated indoor coverage implementation …because I have enough low band spectrum resource

6

Truth #2

2,500,000# of repeaters in use for GSM voice

coverage today, and 70+% in 900MHz…dedicated Indoor coverage is essential

7

Myth #3

Indoor coverage is important but its ROI (return on investment) is challenging

8

Truth #3

ROI < 2 years3.4x data zhengzhou china

6x data Singapore

3x data + 2x voice Indonesia

……

A key platform for differentiated enterprise offeringIndoor Locating, Indoor Navigation, Target Promotion, Footfall analysis, Employee checking….

9

Myth #4

Indoor coverage is important but its too difficult to acquire indoor sites

10

Truth #4

Yes!... But is it more easier to acquire new outdoor macro sites ?

Macro or indoor small cell Macro and indoor small cell

Traditional site sourcing Crowd site sourcing, not only outdoor but also indoor…

Pay site rental fee only Enhance landlord's core business, smart mall, agile enterprise…

11

Myth #5

DAS (Distributed Antenna System) is more preferable for indoor coverage

12

Truth #5

DAS is good for voice NOT for data

xDynamic burst usage pattern

xMIMO

xHigher than 2.6GHz

xLAA (license assisted Access)

x256QAM

xDigital service, LBS…

Static stable usage pattern

13

Summary

No wifi offload, each byte is important

Dedicated Indoor coverage is essential even if you have enough Low band spectrum resource

Small cell is the pioneer to drive growth by stimulating ignored needs and boost digital service innovation

Macro cell AND small sell, Not macro cell OR small sell

Digitized indoor solution is essential of data era

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