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HOW TO SUCCEED IN MOBILEWITHOUT REALLY TRYING (TOO HARD ON SOCIAL)
Ryan SaneckiSenior Analyst, Marriott Digital ServicesStoryteller@RandomRyan
IntroductionA little about Ryan
Fueled by Interest
Early 2000s
Fueled by Boredom (Pre-Myspace)
Late 2000s
Hungry for Content on Today’s Platforms
Today
2016
Turning a wall into a Bumper Sticker
Becoming an Evangelist
The ImportanceToday’s Model of Importance
Personalities
Websites
The Importance
Example
Example
How does this happen?
Future of Social Engagement
Fan Groups – a group passionate consumers about the content and/or mission of an idea.
Don’t Be This Guy
ExampleRelating to your audience
- Tempting to Click Content
“Step inside”
- Tempting to Share Content
“The modern bumper sticker” aka “I agree with this”
Crafting for Clicks vs Shares
Personal(unsharable)
Two Types of Clicks
The Bachelor Shopping
Specific Cultural Experience(Nostalgia)
Causes
Social(Sharable)
Tempting to ClickA few of my favorites
Posting Content for “Mobile First”
Your Branded PageWhat happens after I click your profile?
Do your managed profiles follow best practices for Local SEO?
Local SEODoes the page pass the UNAP test?
U – URL (long format)N – Name A - AddressP – Phone Number
Local SEOAre you verified?
Tests are starting to show, active verified profiles help rankings.
Local SEOAre there Duplicates?
If you have multiple pages, leverage the content and MERGE pages.
What happens next?
What is the point of the pages?• Google AMP - redesigned and streamlined framework for
creating mobile web pages. Automatically caches websites and loads from Google’s high-speed servers.
• Facebook Instant Articles - mobile optimized html5 document for mobile users, which is visible for readers reading articles on Facebook’s mobile app . It allows publishers to host their content on Facebook (apart from the publisher’s own website). Personality over website
The Process
AMP Pages and Instant Articles
What is the benefit of the pages?• Keeping those “next-gen” consumers engaged.
Facebook Instant Articles• Targetting• Facebook Instant Articles are only visible for users reading
articles by using Facebook’s mobile app.
Note that after publishing your article on your website, it won’t be posted automatically on Facebook. Once you share a link to your article and it has an Instant Article version, users browsing from Facebook’s app will be automatically redirected to the Instant Article.
AMP• Boosted Rankings (due to speed being mobile friendly)
The Benefit
AMP Pages and Instant Articles
http://blog.momentum.ai/comparison-accelerated-mobile-pages-vs-instant-articles
QUESTIONS?