How Mobile Advertising Has Grown

In Smartphones Era?

Smartphone allow user to access any information at any

point of time.

Monitor their routine activities through a variety of

applications.

Communicate and socialize with people miles away and

more.

Smartphones intend to let their users lead a smarter life.

Think carefully and you will notice that each of these activities

aided by the smartphones has potential for advertising. If you

are not living under the rocks, you are definitely a part of the

world of smartphone advertising.

What has led to the rise of mobile

advertising in the smartphone era? Find

out the associated reasons, advantages

and other highlights, especially if you

are a business owner.

Mobile Advertising

Interesting

Statistics

Smartphones will make up 90% of the total global mobile

phone sales by 2018

By the end of 2014, there will be more than 1.75 billion

smartphone users worldwide.

Mobile Advertising Interesting Statistics

As a business owner, you can understand that a majority

of your business targets and customers will carry

smartphones 24 hours a day. Isn’t it obvious that these

devices will soon surpass other advertising platforms by

big margins?

Mobile Ads in

Smartphone is it

Beneficial?

1. Better Information-access Tools

2. Communicating and Socializing

3. Popularity of Mobile Applications

4. Location-based Marketing

1. Better Information-access Tools

Rather than relying on the desktops, for which one needs to be

at a fixed location, and laptops that are not very easy to carry

everywhere.

It is practical for people to use smartphones for accessing

information. Smartphone and be used at any point of time and

at any place, even while traveling to a completely new location.

While searching for information (at platforms like search engine

pages), they may stumble upon your business advertisement if

you have placed it correctly.

2. Communicating and Socializing

Instant messaging tools and social networking websites are now

more accessed using smart phones.

Your competitors might already be harnessing business exposure

at these platforms using smartphone advertising.

3. Popularity of Mobile Applications

There are two ways in which the exponentially growing

popularity of the smartphone applications can accelerate your

advertising campaigns.

You place the advertisements at the already existing

applications (target those which are downloaded in huge

numbers)

Design your own mobile applications with an intention to

pack your business messages.

4. Location-based Marketing

If your business appears in the search list and if you are offering great deals,

you will be preferred over similar business stores in the area.

Imagine a potential customer near your

business location wishes to buy a product immediately.

What will be the best way for him or

her to search for the possible outlets

in that area?

Obviously the Answer is

How to Make It

the Best?

Use mobile banners in the popular formats like standard, expandable,

adhesion, pull and others.

Utilize all kind of messaging marketing formats like SMS, MMS, push

notifications, coupons and more.

Advertise on the social networking websites like Facebook, Instagram and

Twitter.

Don’t miss on the paid mobile search ads like Google AdWords.

Most importantly, make your websites mobile-compatible.

Here are some tips in which you can take advantage of

the rising popularity of the smartphones advertising:

Global mobile advertising expenses are expected to

reach 42 billion dollars by 2017. Don’t hesitate to be a

part of this expenditure as it will only pay you the right

returns.

Read more on Mobile Advertising:

3. Role Of Hyper Local Targeting In Mobile Advertising Platforms

2. How Mobile Advertising Has Grown In Smartphones Era?

1. Trends Of Mobile Internet Users In India

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