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© GSMA Intelligence gsmaintelligence.com • [email protected] • @GSMAi GSMA Intelligence ANALYSIS Global cellular market trends and insight – Q3 2016 October 2016

Global Cellular Market trends and insight Q3/2016

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© GSMA Intelligence gsmaintelligence.com • [email protected] • @GSMAi

GSMA Intelligence

ANALYSIS

Global cellular market trendsand insight – Q3 2016

October 2016

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Contents 2

Welcome to GSMA Intelligence’s 32nd quarterly review of regional mobile trends.

We know that you are busy and don’t have time to scan the thousands of operator data points captured in our online database each quarter, so our analyst team has summarised the latest regional data trends for you in this report.

The report provides content from our News Feed tool, our consumer survey results, and featured data from external data providers. This quarter, we have focused on mobile gaming usage patterns, notably in the US where consumers are predominantly tech-savvy. Our consumer survey results provide insights into this topic, while we invited Verto Analytics to share additional data and insights on the use of mobile gaming.

The regional slides feature easy-to-digest statistics covering mobile adoption, market structure, network launches, technology migration and financials.

We hope that you enjoy the report. As always, we value your feedback, so please do contact us if you wish to discuss this research with our analyst team.

Insights

News Feed 3

Consumer insight 4

Featured data 5

Networks 6

Financials 7

Regional trends

World 8

Asia Pacific 12

Northern America 16

Latin America 20

Europe 24

Commonwealth of Independent States 28

Middle East and North Africa 32

Sub-Saharan Africa 36

Least Developed Countries 40

3

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

1 News Feed

During Q3 2016, global connections grew by 3.2% year-on-year, and mobile operators generated $264 billion in total revenues. Data services now contribute more than 40% of service revenues globally, fuelled by 533 operators with live 4G LTE networks. The transformation of the mobile industry continues, as captured in our online News Feed tool.

New entrants took the spotlight this quarter with the launch of Reliance Jio in India in September. Its entry will dramatically alter the landscape of the Indian mobile market. Together with the auction of further spectrum later in 2016, it will accelerate migration of mobile users to 4G, and help drive 3G adoption as prices fall across the board. It will also accelerate consolidation by increasing the pressure on the financial health of smaller operators and compelling India’s larger operators to consolidate their positions.

Subscribers are currently using the Jio service for free as part of a trial until the end of 2016. When it begins charging customers in 2017, the rates offered by Jio will be the lowest anywhere in the world according to Mukesh Ambani, Chairman of Reliance Industries. Services including music videos and TV shows will also be available as part of the package, facilitated by Reliance Industry’s ownership of media group Network18. The operator does not plan to charge for voice calls; instead it will use a tiered data-centric business model similar to that seen in many western markets.

Jio’s entry and aggressively priced tariffs will spur mobile broadband (3G and 4G) adoption in India, at the expense of profitability. In the run-up to Jio’s launch and following its published tariffs, its competitors have responded by slashing data prices, with the price (incremental cost) per GB of data falling by as much as 80% in some cases across both 3G and 4G services. By 2020, we forecast mobile broadband for the market as a whole to grow to around 50% of all connections (670 million), while LTE adoption will increase from less than 1% today to reach 20%, or 280 million connections.

Meanwhile, Iliad’s owner Xavier Niel is looking to replicate its Free Mobile success story by entering the Italian market. Niel has reportedly disposed of

all direct and indirect shares and options in Telecom Italia, leaving his Iliad unit free to acquire assets sold by Italian operators Wind and 3 Italia as Iliad looks to set up a new mobile network operator in Italy. Wind and 3 have agreed to divest spectrum and physical infrastructure to allay competition concerns and help clear the way for their proposed €21.8 billion ($24 billion) merger.

According to our global operator group ranking published last September, Telecom Italia has been overtaken by Idea Cellular and Telkomsel, moving into 20th and 21st positions respectively. Having dropped to fifth place in our last ranking, Telefónica Group climbed back to third following the reconsolidation of its UK operation after its sale to CK Hutchison Group was blocked. A lack of any significant mobile merger activity since our last ranking means that changes in this iteration are driven largely by organic growth. The study ranks global operators using a model based on reported mobile connections (including cellular M2M) and mobile revenues.

China Mobile was comfortably the largest group in terms of connections, reaching 912.3 million as of Q2 2016. While other operator groups recorded greater revenues (inclusive of fixed line and other non-mobile services), it was also the largest group by mobile revenues, attaining annualised revenues of $107 billion for the year ending Q2 2016. Verizon Wireless and AT&T followed in second and third place in terms of revenues, with mobile accounting for 69% and 47% of total revenues respectively.

The remaining positions in the top 10 were predominantly filled by operator groups with substantial global footprints across multiple markets and/or a strong presence in the US, including Vodafone, Telefónica, América Móvil, Bharti Airtel, AT&T, Verizon Wireless and Deutsche Telekom.

2 News Feed 4

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

2 Consumer insight

Our 2016 global consumer survey spans 56 countries, covering topics such as mobile adoption, device ownership and usage across all demographics. Consumers were asked about their use of mobile gaming, which revealed interesting usage patterns when compared to console gamers.

In our 2016 global survey, we asked consumers about their mobile usage patterns, in particular asking how frequently, if at all, they play games on their mobile phones.

Our recently published analysis on the profile of adult US mobile gamers showed that consumers in the market are predominantly tech-savvy and have an appetite for new mobile technologies that can enhance their mobile digital experience.

Augmented reality apps and companion products are fuelling a radical shift in the mobile gaming environment, in turn generating new revenue opportunities for industry players.

Two thirds (67%) of adult mobile users in the US play games on their mobile phones once a month or more, with more than half of them playing games every day. This equates to a consumer base of 165 million adults in the country.

Usage patterns emerge when we compare mobile gaming engagement and game consoles ownership. Firstly, engagement increases as people own more gaming consoles. The proportion of mobile phone users who engage in mobile gaming every day jumps from 21% for those who do not own a console, to 58% for users who own three or more consoles. At the same

time, the proportion of users with no engagement in mobile gaming at all decreases from 43% for the first group to a marginal 2% for the latter. This confirms that console gamers are those most engaged in mobile gaming.

Yet, our survey data revealed that almost half (47%) of the adult mobile users in the US who do not own a console play games on their mobile phones once a month or more - of which 73% do so every week. This suggests mobile gaming has attracted an audience with supposedly little or no previous background in (console) gaming. This finding can be cross-correlated with Verto Analytics data indicating that the characteristics of

today’s mobile gamers are as diverse as the games they play. This diversity is particularly fuelled by low-cost or “free-to-play” mobile games that expose more potential players to mobile games, further generating a huge influx of samplers.

Mobile is the new growth area for gaming heavyweights such as Microsoft, Sony, Ubisoft, Capcom, EA and Nintendo, which have all adjusted their development plans with the mobile gamer in mind. According to Verto, three factors contribute to the dominance of mobile over consoles: low cost of entry, ease of access and lower initial game costs.

Source: GSMA Intelligence 2016 consumer survey

100%

80%

60%

40%

20%

0%0 console

(N = 331)1 console

(N = 255)2 consoles

(N = 90)3+ consoles

(N = 64)

Never

Less than once a month

Every month

Every week

Every day

Frequency of mobile gaming by console ownership, US 2016

2 News Feed 5

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

3 Featured data

Verto Analytics provides a single-source audience measurement solution for monitoring the complex behaviour of today’s consumer on every device, app and platform they use throughout the day. This quarter, Verto Analytics kindly shared insights on US mobile gaming trends.

Verto Analytics research indicates that, while games rank seventh in overall reach, loyal and passionate players help the category dominate in time spent (second overall) among all app users. In the aggregate, US app users spend an incredible 1.5 billion hours each month playing games on smartphones and tablets. That’s approximately 12% of all monthly app time.

Clearly, mobile games have attracted a new audience. This means mobile poses new and unique design and distribution concerns compared to console-based games.

The top 40% of all gamers (defined as Heavy Gamers), consume 88% of all monthly time spent with mobile games. Drilling deeper, the top 20% of gamers (defined as Core Gamers) account for nearly two-thirds of all game play.

Conversely, the bottom 40% of gamers (defined as Light Gamers) are the ultimate samplers. Light Gamers account for a scant 3% of time spent gaming. While Light Gamers may download and eventually try any number of games, they quickly move on to their next mobile experience.

Wide disparities in behaviour exist between Heavy and Light Gamers. While average gamers spend 24 minutes each day playing games, Heavy Gamers spend more than 2.5 times that amount. Among Core Gamers, the average time spent with mobile games each day is four times greater.

Light use is even more extreme. Despite the nearly friction-free nature of accessing mobile games — easy to discover, download, and then sample lots of choices — Light Gamers spend a staggering 92% less time each day playing games compared to the average user.

Verto Analytics data shows that the average mobile gamer accesses slightly more than one game (1.3) daily, and 3.6 games monthly.

Success in mobile gaming means attracting the right users and keeping them engaged well past download. If mobile game developers and marketers seek to a) increase loyalty among their most passionate players, b) attempt to attract users from rival games, or c) turn light or non- players into active gamers, understanding the usage characteristics among Heavy Gamers and Core Gamers will be essential.

Top mobile categories, ranked byaudience reach (US, July 2016)

Top mobile categories, ranked bymonthly time spent (US, July 2016, million hours)

Social networking

Utilities

Productivity

Lifestyle and shopping

Photo and video

Travel and navigation

Games

Entertainment

Music and video

Finance

Social networking

Games

Photo and video

Utilities

Entertainment

Lifestyle and shopping

Travel and navigation

Productivity

News, magazines and comics

Music and video

95%

93%

81%

74%

68%

64%

57%

55%

53%

44%

5,075

1,465

762

525

453

333

234

192

188

188Source:

Verto Analytics

6

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

4 Networks

Q3 2016 World* Asia PacificNorthern America

Latin America Europe

Commonwealth of Independent

States

Middle East and North

AfricaSub-Saharan

Africa

Least Developed Countries

Total number of operators 1,155 224 146 171 209 89 98 201 189

Total connections (excluding M2M), in million 7,415 3,856 378 687 679 417 661 737 683

% of global total connections (excluding M2M) 100% 52% 5% 9% 9% 6% 9% 10% 9%

Operators with live 2G GSM networks 721 119 50 127 135 50 84 142 153

Operators with live 3G WCDMA/HSPA networks 622 119 20 115 140 45 72 110 116

Operators with live 2G/3G CDMA networks 124 20 43 10 12 14 8 16 18

Operators with live 4G LTE networks 533 94 56 81 144 41 43 73 50

of which operators with live VoLTE networks 71 28 6 2 21 2 7 4 3

Operators with live WIMAX networks 168 33 12 26 29 23 16 28 18

2G as % of total connections 48% 49% 10% 41% 27% 60% 58% 69% 73%

3G as % of total connections 31% 26% 29% 46% 43% 32% 38% 29% 26%

4G as % of total connections 21% 25% 61% 13% 31% 8% 4% 2% 1%

Total number of MVNOs 1,177 157 155 34 646 24 19 20 4

Total number of operator sub-brands** 287 22 21 15 194 14 16 5 3

* Global totals include ‘international’ operations that cannot be classified in any specific regions

** Sub-brands differ from MVNOs in that they are wholly-owned and operated by their MNO parent, despite being marketed independently of that MNO

7

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

5 Financials

Q3 2016 World Asia PacificNorthern America

Latin America Europe

Commonwealth of Independent

States

Middle East and North

AfricaSub-Saharan

Africa

Least Developed Countries

Total revenue ($ billion) $264.3 $106.9 $63.8 $19.2 $40.1 $5.9 $18.1 $10.8 $7.4

Of which non-recurring revenue ($ billion) $45.9 $20.5 $12.9 $3.1 $6.0 $0.5 $2.1 $0.9 $0.4

Of which recurring (service) revenue ($ billion) $218.4 $86.5 $50.8 $16.1 $34.1 $5.4 $16.0 $9.9 $7.0

Of which voice revenue ($ billion) $102.5 $35.7 $21.0 $9.7 $15.6 $3.5 $9.5 $6.8 $5.3

Of which non-voice revenue ($ billion) $115.8 $50.7 $29.9 $6.4 $18.5 $1.9 $6.6 $3.1 $1.7

Of which data revenue ($ billion) $88.6 $39.7 $23.1 $5.0 $14.0 $1.4 $4.5 $2.1 $0.9

Blended ARPU $9.4 $7.2 $42.3 $7.1 $16.4 $4.2 $8.0 $4.3 $3.6

Voice ARPU $4.6 $3.2 $17.3 $5.0 $7.5 $2.8 $4.7 $3.0 $2.7

Data ARPU $3.9 $3.3 $19.3 $2.5 $6.7 $1.1 $2.3 $0.8 $0.5

Opex ($ billion) $173.1 $65.5 $44.2 $13.6 $27.3 $3.4 $12.5 $6.9 $4.7

Capex ($ billion) $45.6 $21.7 $8.1 $3.8 $6.3 $1.1 $2.9 $1.8 $1.3

EBITDA ($ billion) $87.8 $35.5 $19.5 $7.3 $13.6 $2.6 $5.6 $3.9 $2.8

EBITDA margin 33.7% 35.7% 30.6% 33.6% 33.2% 43.0% 30.9% 36.2% 37.3%

Operating free cash flow ($ billion) $42.3 $13.8 $11.4 $3.6 $7.2 $1.5 $2.7 $2.1 $1.5

8

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

6 World CONNECTIONS

�����24%

76%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

292

379

407

Q4 2016Q3 2016Q3 2015

3.8%

3.2%

3.8%

Unique subscribersTotal connections

64%

100%

Unique subscribersTotal connections

7,427

4,773

Prepaid/contract as percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

9

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

43%

49%

51% ����������82%

78%

3G

Q3 2016

Q3 2015����� ����������43%59%

Q3 2016

Q3 2015

4G

4G3G2G

������� -10%

0%

70%

��������������48%55%

32%

13%

31%

21%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as % of subscribers

Mobile broadband as% of connections

52%

73%

6 World TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

4G coverage as a percentage of total population

2 Regional 10

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

17%19%

66%72%

34%38%

Q3 2016Q3 2015

Other non-voiceDataVoice

47%49%41%38%

13% 12%

Q3 2016Q3 2015

Blended ARPU

Voice ARPU

Data ARPU

$3.9

$4.6

$9.4OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $264

$218

$46$103

$116

$89$173

$46

$88

$42

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

6 World FINANCIALS

11

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

-3.5%-7.0%

7.4%

Q4 2016Q3 2016Q3 2015

-0.1%

-11.1%

0.1%

Q4 2016Q3 2016Q3 2015-13.8%

-9.6%

22.9%

Q4 2016Q3 2016Q3 2015

10.4%

15.0%

7.1%

Q4 2016Q3 2016Q3 2015

2.7%

-0.1%

-2.3%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

6 World FINANCIAL GROWTH

12

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

7 Asia Pacific CONNECTIONS

�����18%

82%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

119

168

119

Q4 2016Q3 2016Q3 2015

4.2%4.8%

4.7%

Unique subscribersTotal connections

65%

96%

Unique subscribersTotal connections

3,870

2,606

Prepaid/contract as a percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

13

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

44%

49%

51% ����������78%

84%

3G

Q3 2016

Q3 2015����� ����������43%59%

Q3 2016

Q3 2015

4G

4G3G2G

�������-11% -4%

86%

��������������49%58%

29%

14%

26%

25%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

51%

76%

7 Asia Pacific TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

4G coverage as a percentage of total population

2 Regional 14

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

24% 20%

61%

74%

36%39%

Q3 2016Q3 2015

Other non-voiceDataVoice

41%43% 46%42%

13%14%

Q3 2016Q3 2015

Blended ARPU

Voice ARPU

Data ARPU

$3.3

$3.2

$7.2OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $107

$86

$20$36

$51

$40

$66

$22

$35

$14

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

7 Asia Pacific FINANCIALS

15

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

-2.5%

0.5%

-12.6%

Q4 2016Q3 2016Q3 2015

11.4%

9.7%

-9.4%

Q4 2016Q3 2016Q3 2015

0.0%

9.3%

-9.6%

Q3 2016Q2 2016Q2 2015

Q4 2016Q3 2016Q3 2015

17.3%19.0%

11.1%

Q4 2016Q3 2016Q3 2015

8.3%

5.3%

3.0%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

7 Asia Pacific FINANCIAL GROWTH

16

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

8 Northern America CONNECTIONS

�����75%

25%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

57

70

75

Q4 2016Q3 2016Q3 2015

4.6%

2.9%2.6%

Unique subscribersTotal connections

80%

105%

Unique subscribersTotal connections

378

289

Prepaid/contract as percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

17

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

74%

76%

77% ����������99%99%

3G

Q3 2016

Q3 2015

4G3G2G

������� -15% -16%

21%

��������������10%

13%

36%

52%29%

61%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

90%83%

8 Northern America TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

����� ����������99%99%

Q3 2016

Q3 2015

4G

4G coverage as a percentage of total population

2 Regional 18

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

13%14%

69%63%

31%37%

Q3 2016Q3 2015Other non-voiceDataVoice

41%43% 46%43%

13%13%

Q3 2016Q3 2015

Blended ARPU

Voice ARPU

Data ARPU

$19.3

$17.3

$42.3OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $64

$51

$13$21

$30

$23

$44

$8

$20

$11

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

8 Northern America FINANCIALS

19

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

4.4%

-3.1%

9.1%

Q4 2016Q3 2016Q3 2015

14.5%

-18.2%-11.7%

Q4 2016Q3 2016Q3 2015-13.1%

3.2%

-8.9%

Q4 2016Q3 2016Q3 2015

3.6%

8.9%

3.6%

Q4 2016Q3 2016Q3 2015

-1.7%

-1.4%

-0.1%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

8 Northern America FINANCIAL GROWTH

20

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

9 Latin America CONNECTIONS

�����22%

78%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

21

24

25

Q4 2016Q3 2016Q3 2015

-0.1%

-1.2%

1.4%

Unique subscribersTotal connections

66%

107%

Unique subscribersTotal connections

686

422

Prepaid/contract as percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

21

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

44%

52%

54% ����������92%90%

3G

Q3 2016

Q3 2015

4G3G2G

������� -15% -4%

140%

��������������41%47%

47%

5%

46%

13%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

59%

76%

9 Latin America TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

����� ����������49%

66%

Q3 2016

Q3 2015

4G

4G coverage as a percentage of total population

2 Regional 22

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

20%22%

71%

88%

34%38%

Q3 2016Q3 2015

Other non-voiceDataVoice

60%62%

31%28%

9%10%

Q3 2016Q3 2015

Blended ARPU

Voice ARPU

Data ARPU

$2.5

$5.0

$7.1OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $19

$16

$3

$10

$6

$5

$14

$4

$7

$4

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

9 Latin America FINANCIALS

23

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

-10.1%

5.2%

-17.5%

Q4 2016Q3 2016Q3 2015

4.2%5.7%

-9.3%

Q4 2016Q3 2016Q3 2015

-5.8%

18.3%

-10.2%

Q4 2016Q3 2016Q3 2015

12.5%

12.2%10.8%

Q4 2016Q3 2016Q3 2015

1.2%

-7.1%

0.3%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

9 Latin America FINANCIAL GROWTH

24

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

10 Europe CONNECTIONS

�����58%

42%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

64

77

81

Q4 2016Q3 2016Q3 2015

-0.8%

0.1%

0.8%

Unique subscribersTotal connections

84%

125%

Unique subscribersTotal connections

679

454

Prepaid/contract as percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

25

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

57%

63%

65% ����������98%98%

3G

Q3 2016

Q3 2015

4G3G2G

������� -16% -12%

54%

��������������27%32%

48%

20%

43%

31%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

73% 77%

10 Europe TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

4G coverage as a percentage of total population

����� ����������84%

92%

Q3 2016

Q3 2015

4G

2 Regional 26

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

17% 16%

68%77%

35% 33%

Q3 2016Q3 2015

Other non-voiceDataVoice

Q3 2016Q3 2015

46%48%41%39%

13%13%

Blended ARPU

Voice ARPU

Data ARPU

$6.7

$7.5

$16.4OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $40

$34

$6$16

$19

$14

$27

$6

$14

$7

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

10 Europe FINANCIALS

27

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

-16.9%

0.8%

-15.6%

Q4 2015Q3 2016Q3 015

-4.6%

-1.1%

-8.5%

Q4 2016Q3 2016Q3 2015-23.5%

1.9%

-11.6%

Q4 2016Q3 2016Q3 2015

2.7%

11.2%

0.5%Q4 2016Q3 2016Q3 2015

-2.7%

-1.9%

-4.7%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

10 Europe FINANCIAL GROWTH

28

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

11 Commonwealth of Independent States CONNECTIONS

�����17%

83%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

11

14

15

Unique subscribersTotal connections

77%

145%

Q4 2016Q3 2016Q3 2015

2.2%

1.2%

1.6%

Unique subscribersTotal connections

417

221

Prepaid/contract as percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

29

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

39%

47%

49% ����������91%

89%

3G

Q3 2016

Q3 2015

4G3G2G

�������-12%

20%

87%

�������������60%68%

27%

4%

32%

8%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

40%

68%

11 Commonwealth of Independent States TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

����� ����������51%

61%

4G

Q3 2016a

Q3 2015

4G coverage as a percentage of total population

2 Regional 30

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

Q3 2016Q3 2015

19%23%

58%58%

43%46%

Other non-voiceDataVoice

Q3 2016Q3 2015

64%66%

25%22%11%11%

Blended ARPU

Voice ARPU

Data ARPU

$1.1

$2.8

$4.2OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $6

$5

$0$3

$2

$1

$3

$1

$3

$1

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

11 Commonwealth of Independent States FINANCIALS

31

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

6.9%

-5.0%

3.7%

Q4 2016Q3 2016Q3 2015

-0.9%

-2.7% -2.7%

Q4 2016Q3 2016Q3 2015

-6.6%

16.0%

-15.5%

Q4 2016Q3 2016Q3 2015

15.6%20.0%

15.0%

Q4 2016Q3 2016Q3 2015

3.2%

-0.8%

2.3%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

11 Commonwealth of Independent States FINANCIAL GROWTH

32

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

12 Middle East and North Africa CONNECTIONS

�����18%

82%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

10

13

14

Q4 2016Q3 2016Q3 2015

3.2% 3.1%

3.8%

Unique subscribersTotal connections

58%

108%

Unique subscribersTotal connections

665

359

Prepaid/contract as percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

33

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

36%

43%

45% ����������80%77%

3G

Q3 2016

Q3 2015

4G3G2G

�������-8%

19%

105%

��������������58%65%

33%

2%

38%

4%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

42%

60%

12 Middle East and North Africa TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

�����4G

����������21%38%

Q3 2016

Q3 2015

4G coverage as a percentage of total population

2 Regional 34

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

16%17%

69%67%

31%37%

Q3 2016Q3 2015

Other non-voiceDataVoice

Q3 2016Q3 2015

59%60%

28%26%13%13%

Blended ARPU

Voice ARPU

Data ARPU

$2.3

$4.7

$8.0OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $18

$16

$2$9

$7

$4

$13

$3

$6

$3

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

12 Middle East and North Africa FINANCIALS

35

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

1.4%

3.6% 3.8%

Q4 2016Q3 2016Q3 2015

-13.2%

8.5%

-15.7%

Q4 2016Q3 2016Q3 2015

-58.0%

-5.1%-3.9%

Q4 2016Q3 2016Q3 2015

9.6%

27.2%

5.3%

Q4 2016Q3 2016Q3 2015

2.2%

4.5%

-0.9%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

12 Middle East and North Africa FINANCIAL GROWTH

36

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

13 Sub-Saharan Africa CONNECTIONS

�����4%

96%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

10

13

14

Q4 2016Q3 2016Q3 2015

12.0%

4.2%

6.0%

Unique subscribersTotal connections

43%

75%

Unique subscribersTotal connections

778

449

Prepaid/contract as percentage of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

37

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

20%

27%

28% ����������48% 47%

3G

Q3 2016

Q3 2015

��������������69%

76%

23%1%29%

2%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

31%

61%

4G3G2G

������� -6%

33%

146%

13 Sub-Saharan Africa TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

����� ����������15%26%

Q2 2016

Q2 2015

4G

4G coverage as a percentage of total population

2 Regional 38

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %OpexCapex

19% 16%

64%66%

36%35%

Q3 2016Q3 2015

Other non-voiceDataVoice

69%70%

21%20%10%11%

Q3 2016Q3 2015

Blended ARPU

Voice ARPU

Data ARPU

$0.8

$3.0

$4.3OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $11

$10

$1$7

$3

$2

$7

$4

$2

$2

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

13 Sub-Saharan Africa FINANCIALS

39

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

4.1%

9.4%

1.4%Q4 2016Q3 2016Q3 2015

5.9%

4.8% 4.1%

Q4 2016Q3 2016Q3 2015

-6.6%

12.8%

-12.2%

Q4 2016Q3 2016Q3 2015

11.4%

27.9%

10.4%

Q4 2016Q3 2016Q3 2015

3.6%

8.3%

2.7%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

13 Sub-Saharan Africa FINANCIAL GROWTH

40

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

14 Least Developed Countries CONNECTIONS

�����3%

97%

% prepaid % contract

�����Q3 2015

Q3 2016

Q4 2016

2

3

3

Q4 2016Q3 2016Q3 2015

15.9%

5.2%

6.0%

Unique subscribersTotal connections

42%

68%

Unique subscribersTotal connections

671

414

Prepaid/contract percent of connections (excluding M2M)

Cellular M2M connections (million)

Connections annual growth (excluding M2M)

Market penetration as a percentage of total population

Total connections (excluding M2M) vs. unique subscribers (million)

41

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q3 2015

Q3 2016

Q4 2016

21%

28%

30% ����������53% 49%

3G

Q3 2016

Q3 2015

4G3G2G

������� -5%

44%

186%

��������������73%

80%

19%0%

26%

1%

2G 3G 4G

Q3 2016

Q3 2015

Mobile internet as percent of subscribersMobile broadband as percent of connections

Mobile internet as% of subscribers

Mobile broadband as% of connections

27%

54%

14 Least Developed Countries TECHNOLOGY

3G coverage as a percentage of total population

Smartphones as a percentage of connections

Network technology connections annual growth

Network technology as a percentage of connections (excluding M2M)

Mobile broadband and mobile internet adoption

����� ����������6%

11%Q3 2016

Q3 2015

4G

4G coverage as a percentage of total population

2 Regional 42

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

EBITDA %Opex %Capex %

17%24%

63%64%

37%37%

Q3 2016Q3 2015

Other non-voice %Data %Voice %

75%76%

14%12% 11%12%

Q3 2016Q3 2015

Blended ARPU

Voice ARPU

Data ARPU

$0.5

$2.7

$3.6OFCF

EBITDA

Capex

Opex

Data revenue

Non-voice revenue

Voice revenue

Non-recurring revenue

Recurring (service) revenue

Total revenue $7

$7

$0$5

$2

$1

$5

$3

$2

$1

Percentage of total revenuePercentage of recurring (service) revenue

ARPUMobile operator financials ($ billion)

14 Least Developed Countries FINANCIALS

43

Global cellular market trends and insight — Q3 2016 GSMA Intelligence

Q4 2016Q3 2016Q3 2015

5.1%

16.7%

5.8%

Q4 2016Q3 2016Q3 2015

15.1%

5.9%

8.4%

Q4 2016Q3 2016Q3 2015

0.9%

27.8%

-25.7%

Q4 2016Q3 2016Q3 2015

17.6%

38.3%

16.0%

Q3 2016Q3 2016Q3 2015

6.4%

17.2%

5.2%

EBITDA annual growthOpex annual growth

Capex annual growthData revenue annual growthTotal recurring (service) revenue annual growth

14 Least Developed Countries FINANCIAL GROWTH

About GSMA Intelligence

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