Upload
kcroninbc
View
56
Download
0
Embed Size (px)
Citation preview
#engagefenway
FOX SportsCalvin Kuo, Sr Product Manager, Mobile
#engagefenway
#engagefenway
• About Calvin– First year with FOX Sports– 16 years experience bringing digital sports to the masses– MLB, NFL, MLS, NASCAR, GameChanger, SD Padres
• About FOX Sports– Digital arm of the sports broadcasting family of networks: FOX, FS1,
FS2, FSN– Home to Super Bowl 51, the World Series, NASCAR, UFC, USGA and
more
Introduction
#engagefenway
• Organizing around Mobile– Scores, News, Highlights and Alerts– Expanding TV Everywhere– Investing in Virtual Reality– Support for network broadcast news/video, partnership with Sports Illustrated
• Using Localytics to drive informed behavior in 4 apps– FOX Sports Mobile– FOX Sports GO– FOX Sports VR– FOX Sports PROcast
FOX Sports Mobile + Localytics
#engagefenway
#engagefenway
• Initial focus on quality targeting– Increase % of promoters per impression from 37% to 50%– Version rating > Cumulative rating– 5 Stars > 1 Stars
• Test and adjust to move the needle with quantity– Reach 70% of audience before tinkering– # weekly sessions: 7 5 3 2– Flight duration: 1 wk 2 wk 1 mo
Rate the App
#engagefenway
Began w/ 4.3k reviews @ 1.4 ratingSince: 1.5k reviews @ 3.1 rating -- Cumulative 1.8
Results (iOS)
#engagefenway
#engagefenway
• Mobile Challenges– iOS push permission allowance
• Other Uses– Geo-targeted info campaigns– Cross-app promotion + deeplinking– Building user personas across large audience– Monitoring specific user behaviors in narrow audience
What Else?
#engagefenway
• Integrate TV Everywhere and VR into Scores App– Unify the user profile (FOX, MVPD, Localytics)– Optimize the onboarding workflow per user – Build cross-platform with xamarin
• Expand PROcast into other FOX businesses– Productize the mobile video upload tool and video CMS– Widen menu of integrated messaging services– Build cross-platform with xamarin
Big Plans for 2017
#engagefenway