Creel is a social monetization system that merchants add to their website or mobile app at no cost

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COMPANY CONFIDENTIAL 1

DIGITAL COMMERCE STARTS WITH...

What is Creel?

Creel is a social monetization system

that merchants add to their website or mobile

app at no cost

1.

With this simple plug-and-play solution their customers can trade any type of virtual currency while also

extending their time on the merchant’s

platform

2.

The users allocate the amount of virtual currencies they want to use through Creel. These funds can now

be redeemed instantly across any platforms in

every available currency

3.

For merchants and users alike, this global system gives instant

value to unused assets and adds purchasing

power for the consumer

4.


OUR CREW

Thomas Labenbacher Anton Schmidbauer

Reinout te BrakeSusanne Waldau

Franz Jachim


CEO CTO COO

Biz Dev Director Advisor

Everyone has digital assets such as airmiles, loyalty points, in-game

credits etc.

Billions of digital assets thereforeremain unused

Unspent digital assetsrepresent a realmonetary value

No other solutionhas extensive

offering of productswhich digital assets

can be spent on

CURRENT SITUATION


GLOBAL LOYALTY MARKET

MARKET SIZE IN $BN

900Millions of customers... waiting for relevant

services such as gaming, music, video & online

publications

25%of loyalty systems reward engagement

70%of consumers ready to change behaviour

WRONG INCENTIVE

How important are coupons or rewards that I can use where I want?

Reward me instantly with digital goods?

60% of brands

Important to 80% of consumers

60% of brands

Important to 80% of consumers

OPPORTUNITY WITH CREEL!


A LITTLE ANECDOTE

“Being a Plants vs Zombies buff, going through each level with military

precision, I am not one for loosing. When my credits were running out the other day, and I simply couldn’t use any power-ups to

complete the level, I wished there was a way I could’ve use loyalty points to get ahead of

the game. Creel would have been the perfect solution.”

- Reinout te Brakeco-founder iQU, investor

& gaming guru


ONE SOLUTION FITS ALL

• Everyone has digital assets; e.g. collecting them through their favourite loyalty programs (Miles & More, Tesco Club, Nectar, Deutschland Card etc.), buying them in games or earning them through activities

• By signing up to Creel you not only grow your revenues on exchange, but increase engagement, gain and retain customers, resulting in increased Life Time Value (LTV)

• Creel lets your customers exchange their loyalty points for any products offered by you


ECOSYSTEM REDEEMPOINTS

CREEL

airmiles

collect social /digital assets

multi-partnerprograms

loyalty programs

CONSUMER

I. Exchange spend

earn

II. Earn digital assets through offers on Creel (advertisement)

Consumers can send assets to any personal contact via email, mobile, Facebook, Twitter, etc, thereby stimulating social engagement & promotion

earn


€

£

TURNING CHURN INTO PROFIT

€€

€

€

€

€

€

€

merchant (if wanted)

to have a closed

to drop off, you are able to

The players

You keep the

Creel offers the

ecosystem

When gamers are about

retain them by cross-promotion & virtual currency exchange through Creel, allowing them to take any currencies across your

game portfolio

keep playing & spending

players and therevenues


BUSINESS MODELPR

OMOT

ION

MERCHANT USER CREELSPENDINGMERCHANT CREEL USER

LOYALTY PROGRAMMulti - partner program (collecting)

10 POINTS

(€1)10 SILVER

SETTLEMENT

€1 - 0.7 = €0.3Creel takes 30% the value of the transaction

0.7 (70% of the value of the transaction)

GAME CURRENCY*( earn, buy etc.) 10 GOLD 10 GOLD

exchange

exchange

10 SILVER

10 SILVER

Engagement through exchanging digital assets with other users

GAME CURRENCY*( earn, buy etc.) 30 DIAMOND 30 DIAMOND 10 SILVER

* RATE TO BE SET BY MERCHANT

Promotions offered by merchants

1

2

3

MON

ETI

SATI

ONENGAGEMENT


MAKING IT EASYThe game is downloaded by the consumer in the store. In the game the consumer will be informed, that he can use Creel and will be prompted to open a Creel account

Creel will prompt the user to connect the virtual currencies/apps the consumer is using

Now Creel can be used across all the partners of Creel

Scenario - using Creel when running out of credits

The app informs the consumer that he has not enough currency to continue

Would he like to continue with Creel?

If yes, the back-end of Creel will automatically take the following steps:

a) The system will try to monetise by exchanging virtual currency in the Creel wallet (e.g. loyalty points), for the game currency (Monetisation)

b) If there is no match from monetisation, Creel will try to find another Creel user who would like to exchange (Engagement)

c) If no Creel users can be matched, the game developer (if he approves) will offer credits to make sure the consumer is staying in the game (Promotion)

d) If none of these options exist, the user will be asked e.g. to watch an advert and will receive the virtual currency he needs (Advertising)

1 2

3

4

COMPANY CONFIDENTIAL11

BUSINESS CASE*

15 mio loyalty program users

Overlap between game & loyalty is potentially 2 mio

Of 2 mio, 30% will use Creel

€1.3 p.m will be spent in the gamePotential revenue for my game:

15 mio loyalty program users Out of 13 millions 1 may be able to acquire

1.3 p.m will be spent in the game Potential extra revenues for my game:

EXISTING USER

NEW USER

600K

users

€760K

p.m.

250K

users

€325K

p.m.

Total benefit of €1,085 mio p.m.

*Example UKCOMPANY CONFIDENTIAL 12

ROADMAP 2015 - 2016

PRODUCTViral marketing services (GetSocial integration)

SERVICE User sends or requests in-game currency from a friend outside of the app

User requests in-game currency from the community within the app

PARTNERINGSelect value chain service to be added

BENEFITSRetention and monetization

PRODUCT Creel voucher solution

SERVICEUsers get voucher for an activity and can exchange or transfer it to the game

MARKETING Promoting service via TV campaigns and online advertising with RTL Group

PARTNERINGStart integration with technical provider of loyalty programs

BENEFITSService extension

PRODUCTCreel advertising solution

SERVICEUser can load his Creel wallet with virtual currencies through activities, i.e fill out a survey and get 100 credits

BENEFITSCreel, a marketing tool for user acquisition

SEPT

OCT-NOV

DEC-JAN

FEB-MAR

PRODUCTCreel Exchange Service

FOCUSStart integration of games

Start integration of loyalty programs

BENEFITSEngagement and promotion


ROLLOUT 2015 - 2017

AUSTRALIA

SOUTH KOREA

SOUTH AFRICA

TURKEY CHINARUSSIA

GERMANYUNITED STATES

BRAZILUNITED KINGDOM

2015/2016 COUNTRY ROLLOUT

2017 COUNTRY ROLLOUT


MULTI - PARTNER LOYALTY PROGRAM


(Multi-Partner)Loyalty Program*

Media Partner*

Target Launch*

Potential Gamer/Market (mn)

GERMANY

UNITED KINGDOM

EUROPE

RUSSIA

TURKEY

BRASIL

Country

Coming so

on10 10 10 10 10

10 10 10 10 10

10 10 10 10 10 10

10 10 10 10 10 10

10 10 10 10 10

10 10 10

10 10 10 10

2016

2016

2016

*Changes may be applicable

2015

2015

2016

TRANSPARENT & SEAMLESS

No hidden fees, no extra fees to

third parties (Apple, Google

etc)

The exchange is simple and

transparent for both merchant and consumer

Business model and earnings are easily managed and converted to your bottom

line

Integration is fast and easy; only 5 lines of

code is required

There are no fees to sign up to Creel

1 2 3

4 5


GET STARTED NOW WITH CREEL


DIGITAL COMMERCE STARTS WITH CREEL

[email protected]

COMPANY CONFIDENTIAL

Mobile

Creel is a social monetization system that merchants add to their website or mobile app at no cost