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+25% +20% of mobile consumers who click-to-call reserve a rental car 2 of mobile consumers who click-to-call reserve a hotel room 2 Click-to-Call: Ringing Up Travel 60% of mobile searchers say they are very likely to call a hotel or rental car service if a mobile advertisement has a click-to-call option 1 1 Google, 2014 2 Marchex Institute, 2015 2 Marchex Institute, 2015 2 Marchex Institute, 2015 12% of all calls end in hang-ups rather than bookings 2 3 Free Breakfast A Suite A Room With A View 4 Pool Access Free Upgrade A Gym 1 6 5 2 e Mt Requested Hotel Features

Click-to-Call: Ringing Up Travel

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Page 1: Click-to-Call: Ringing Up Travel

+25% +20%of mobile consumers who

click-to-call reserve a rental car2

of mobile consumers who click-to-call reserve a hotel room2

Click-to-Call: Ringing Up Travel

60% of mobile searchers say they are very likely to call a hotel or rental car service if a mobile advertisement has a click-to-call option1

1 Google, 2014

2 Marchex Institute, 2015 2 Marchex Institute, 2015

2 Marchex Institute, 2015

12%of all calls end in hang-ups rather than bookings2

3

FreeBreakfast

A Suite A RoomWith A View

4

Pool Access Free Upgrade A Gym

1

65

2

�e M�t Requested Hotel Features