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BABYLONONCE THE WORLD SPOKE JUST ONE LANGUAGE...
QUICK STATISTICS
35%
26%
93%
52% 48%7 095 476 818EARTH POPULATION LIVE IN A CITY
HAVE INTERNET
HAVE SOCIAL NETWORK
HAVE MOBILE CARRIER
LIVE IN A VILLAGE
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
SMARTPHONE USERS
2 484 915 152
1 856 680 860
6 572 950 124
MAR
2015
/ SOURCE: GLOBALWEBINDEX
35% USE INTERNET
INTERNET USERS ON EARTH
65% DON’T USE INTERNET
93% USE SMARTPHONES
SMARTPHONE USERS
7% DON’T USE SMARTPHONES
MOST REGIONS ALREADY HAVE A HIGH PERCENTAGE OF SMARTPHONETECHNOLOGY USAGE
151%
CENTRAL& EA STERNEUROPE
WESTERNEUROPE
90%CENTRALASIA
92%
109%
EASTASIA
SOUTHEASTASIA
72%
SOUTHASIA
124%
SOUTHAMERICA
89%
101%
CENTRALAMERICA
NORTHAMERICA
112%
129%
MIDDLE EAST
67%
AFRICA
94%
OCEANIA
IN 2013 1.5 BILLION PEOPLE WORLDWIDE WERE ACCESSING MOBILE INTERNET
127MCENTRAL& EASTERNEUROPE
WESTERNEUROPE
18M CENTRALASIA
444M
112M
EASTASIA
SOUTHEASTASIA
61MSOUTHASIA
93MSOUTHAMERICA
15M
252M
CENTRALAMERICA
NORTHAMERICA
37M
228M
MIDDLE EAST
83MAFRICA
24MOCEANIA
SOCIAL NETWORK APPEARANCE
33%CENTRAL& EASTERNEUROPE
WESTERNEUROPE
5% CENTRALASIA
43%
26%
EASTASIA
SOUTHEASTASIA
7%SOUTHASIA
44%SOUTHAMERICA
34%
56%
CENTRALAMERICA
NORTHAMERICA
24%
44%
MIDDLE EAST
7%AFRICA
44%OCEANIA
1,000,000 PEOPLE REGISTER IN SOCIAL NETWORKS EVERY DAY
MESSENGER APPS ARE WINNING THE BATTLE OF MOBILE COMMUNICATIONHOW OFTEN DO YOU COMMUNICATE
AT LEAST ONCE A DAY IN OVERALL
63%
SOCIAL MESSAGING VOICE CALLS SMS EMAIL
17%6%
63% 33%
9%
40%28%
7%
%42 %42
60%75%73%
86%
% OF
RES
POND
ENTS
12%
>10 TIMES PER DAY ONCE A DAY
USING A MESSENGER APP?AVERAGE BASED ON 5 COUNTRIES
TRY TO REMEMBER ALL OF THE MESSENGER APPS THAT YOU HAVE USED ON YOUR SMARTPHONE
TRY TO REMEMBER ALL OF THE MESSENGER APPS THAT YOU HAVE USED ON YOUR SMARTPHONE
EVERY COUNTRY HAS ITS OWN MESSENGER APPMILLIONS OF PEOPLE AROUND THE WORLD USE MESSENGER APPS IT IS ONE OF THE MOST PREVALENT WAYS TO COMMUNICATE
ARGENTINA
AUSTRALIA
BELGIUM
CHILE
FINLAND
ISRAEL
MEXICO
NORWAY
PHILIPPINES
RUSSIA
SPAIN
SWITZERLAND
TAIWAN
LANGUAGE BARRIER CONTINUES TO BE ONE OF THE BIGGEST
PROBLEMS FACED
ONE MESSENGER APPTHAT INTERPRETS ALL
LANGUAGES ANDTRANSLATES IN
DOES NOT EXIST!
IOS APP “MESSENGER TRANSLATOR”
WhatsApp Yandex Translator
HOW DOES IT WORK ??NO MATTER WHAT LANGUAGE THE MESSAGE WAS SENT IN, YOU WILL RECEIVE IT TRANSLATED IN YOUR OWN LANGUAGE.
BY PRESSING ON THE MESSAGE YOU WILL BE ABLE TO VIEW THE ORIGINAL LANGUAGE VERSION IT WAS SENT IN. AT THE SAME TIME YOU CAN TRANSLATE MESSAGES IN OTHER LANGUAGES. YOU CAN TURN OFF AUTO TRANSLATE FUNCTION AT ANY TIME.
MAIN AUDIENCEWE USE SMARTPHONES AND MESSENGER APPS. WE ARE EARLY ADOPTERS TO NEW TECHNOLOGY. WE KNOW FOREIGN LANGUAGE OR WE WANT TO STUDY IT, BUT WE DON’T PUT ENOUGH EFFORT INTO THIS. AND WE ARE ALL DIFFERENT. HIDDEN EMOTIONS AND MOTIVATION DRIVES US TO USE DIFFERENT MESSENGER APPS.
WHY BABYLON?I HAVE A LOT OF PARTNERS, COWORKERS AND FRIENDS IN DIFFERENT COUNTRIES
I WANT TO TRAVEL WITH CONFIDENCE
I CAN CONVERSATE VERBALLY BUT CAN NOT ARTICULATE MY WORDS IN WRITING
I WANT TO MAKE NEW FOREIGN FRIENDS
I STUDY FOREIGN LANGUAGES
WHEN AND WHERE YOU USE FOREIGN LANGUAGE
BABYLON HELPS PEOPLE IN EACH OF THE SITUATIONS
HOW DOES THE COMMUNICATION PROCESS WORK TODAY?
HOW DOES THE COMMUNICATION PROCESS WORK TODAY?
WHATSAPP IS THE LEADER IN SOCIAL MESSENGER APPS
WHAT DID YOU USE LAST WEEK?
44%
35%
28%
19% 17% 16%
FacebookMessenger
WeChat Twitter BBM Skype
NOT ALL SMARTPHONE USERS COMMUNICATE THROUGH WHATSAPP
Design
Audience
Positioning
OVERVIEW OF MARKET POSSIBILITIES
LEADER
WATSON POWERED
AUDIENCE GROWTH
BABYLON CHAT ELIMINATES LANGUAGE BARRIERS AND ALLOWS PEOPLE TO COMMUNICATE WORLDWIDE MORE EFFICIENTLY. MEET NEW FRIENDS ANYWHERE, ANYTIME AND COMMUNICATE ON THE SAME LEVEL.
UNIQUE DESIGN
WATSON POWERED
RELEASE PLAN
BABYLON FOR IOS
ANDROID
ALL PLATFORMS
1
2
3
MONETIZATION PLAN
INTEGRATE WITH SWAYSTICKERSNATIVE ADVERTISING
NON-INTRUSIVEPOLLING TECHNOLOGY
STICKERS40% OF SMARTPHONE USERS USE STICKERS
ARE YOU USING STICKERS OR EMOJIS?
EVERY DAY NEVER USED AT LEAST ONCE
74%USED AT LEAST ONCE
US BRAZIL INDONEZIA SOUTH AFRICA CHINA
54%
84%
69%
82%
35%
18%24%
37%46%
13%
38%
18%
43%
13%
NATIVE ADVERTISING
OFFICIAL WEBSITEAPP STORE (OTHER STORES)INSTAGRAMFACEBOOKWIKIPEDIATWITTERSTICKERS/EMOJIS
BABYLON BRANDING EFFORTSBABYLON BRANDING EFFORTS
AFTER THE TOWER OF BABEL, MANY LANGUAGES WERE SPOKEN
AND IT WAS DIFFICULT TO COMMUNICATE. IT’S TIME FOR A NEW RISE OF “BABYLON.”
ONE LANGUAGE FOR ALL
LAUREN [email protected](727) 237-3499WWW.SWAYCO.CO
GEORGE [email protected]
(312) 929-6991WWW.SWAYCO.CO
