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THE FUTUREOF BUSINESS: THE RISE OF MOBILE-CENTRIC COMPANIES
COMPANYA
ANTHONY PAPPAS | @anthonyvpappas PRESIDENT PAPPAS GROUP - A DMI COMPANY
THE WORLD HAS BECOMEHYPER-CONNECTED
MOBILITY IS TRANSFORMING EVERYTHING INCLUDING
BUSINESS
CONSUMERS HAVE THE ABILITY TO
ENGAGE WHEREVER AND WHENEVER THEY WANT
EMPLOYEES NOW PLAY A CRITICAL ROLE, TRANSFORMING
THE CUSTOMER EXPERIENCE.
THERE’S AN OPPORTUNITY FOR BUSINESSES TO ENGAGE WITH PEOPLE LIKE NEVER BEFORE
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
EXAMPLES
7
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY8
WAITING IN LINE EASY-CHECKOUT
CABS COME TO MEHAILING A CAB
NOT KNOWING CONSTANT STATUS
BUT DELIVERING ON THESE EXPERIENCES CAN BE
CHALLENGING
_06.02.14
EXISTING APPROACHES
12
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ TYPICALLY REQUIRES MANY INTERNAL TEAMS...
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ MANAGING MANY COMPANIES/AGENCIES...
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ WHO SPECIALIZE IN DISPARATE EXPERTISE
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
MOBILITY EXPERIENCE
_ AND DON’T COMMUNICATE WITH ONE ANOTHER
PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
OUTSIDE COMPANY
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
COMPLICATED & NOT EFFICIENT.
!
WE NEED A BETTER WAY….
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END MOBILITY GRAPHIC
WE BELIEVE YOU NEED TO THINK HOLISTICALLY ABOUT THE EXPERIENCE
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END MOBILITY GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END MOBILITY GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END MOBILITY GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END MOBILITY GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END MOBILITY GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
END-TO-END MOBILITY GRAPHIC
6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY
INTEGRATED END TO END MOBILITY
_Wearables _Internet of Things _Machine-to-Machine _Startups/Innovations _Data Monetization _Customer Loyalty & LTV _Enterprise Mobility _In-store Experiences _Samsung Knox
CENTERED AROUND PRACTICE AREAS
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
WHY?
27
The global enterprise mobility market will rake in $140 billion a year by 2020. !
In 2013, it was $71.93 billion.
http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/
http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm
of CIOs and IT professionals believe mobility will impact their business as much or more than the internet did in the 1990s.
http://www.xcubelabs.com/enterprise-mobility-infographic.php
67%
http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html
Enterprise apps are on the rise with plans for an enterprise stores.
recognize the priority of user experience in every kind of app.
88%
http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it-budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005
of organizations will spend at least $500,000 on mobility projects over the next 12 to 18 months
45%
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY32
Tablets overtook sale of PC’s
http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
WHAT THIS WILL MEAN FOR UX?
33
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
!
NOT JUST THE INTERFACE. (UX) THE ENTIRE EXPERIENCE. (CX)
34
HISTORICALLY - INTERFACE
uxDESIGNER DESIGNER
uxDESIGNER DESIGNER TECH MEDIA STRATEGISTCLIENT ANALYST CONTENT
TODAY - EXPERIENCE
CLIENT 3RD PARTY
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY37
UX WILL NEED TO HAVE A BROADER KNOWLEDGE OFBUSINESS PROCESSES
_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY
IN SHORT MOBILE-CENTRIC COMPANIES WILL HAVE SIGNIFICANT OPPORTUNITIES TO REINVENT BUSINESS & UX WILL PLAY A KEY ROLE
38
THANK YOU !ANTHONY PAPPAS, PRESIDENT PAPPAS GROUP - A DMI COMPANY @anthonyvpappas @pappasgroup [email protected]
COMPANYA