All You Need To Know About Ad Network Mediation

Presents

Dev Ramnane. Head BD, India, SEAand Shashank Sharma, Technical lead

Presented by:

AgendaWhat is Ad Network Mediation?

Features and Benefits of Mediation

How Does Mediation Work?

Choosing the Right Mediation Platform

Hands On Demo: Integrating InMobi with AdMob

What is Ad Network Mediation?

Ad Mediation is technology that helps publishers maximize revenue, by providing acess to multiple demand sources (ad

networks/exchanges) into one centralized platform

Ad Network 1

Ad Network 2

Ad Network 3

ADVERTISERS

Mediation Platform App

Of Ad Network

Mediation

Ad Network Management

Yield Optimization

Increased Geographical Coverage

Higher Fills

Maximize REVENUE!

InMobi Supports Several Mediation Platforms

How does Mediation work?

Mediation Platform

Ad Network 1

Ad Network 2

Ad Network 3

If no fill, get from next Ad Network and so on

Priority 1

Priority 2

Priority 3

Requests Ad

If no fill

If no fill

The “Waterfall” Model● Priorities can be set automatically by the mediator (based on historical performance), or

manually if you forge eCPM deals with ad networks directly

● Ensure that you initially set priorities manually to test out all the ad networks you work with. This will ensure each ad network gets sufficient exposure, following which you can choose to set auto-optimization

Choosing the Right

Mediation Platform

Consider these 6 dimensions of

Mediation Platforms before making your

final choice

Access to desired

ad networks

Your app’s scale

Maintain Direct

network agreeme

nts

Ad format support, flexibility

Hosted Ad server support

Tech support,

Yield Optimizat

ion services

Hands on demo with Admob mediation

1. Register on InMobi

Step 1: Create InMobi Account and Register your properties

3. Include adapter & InMobi SDK

Step 3: Including the InMobi SDK, InMobi adapter for admob and the required code changes in your app

4. Certify & App release

Step 4: Quick certification and app update

2. Confgure Mediation

Step 2: Setting up your mediation dashboard to include InMobi

Appendix