AdDuplex Windows Phone Device Statistics Report – July, 2016

July 20th, 2016

Compiled by Lijana Juozaityte and Alan Mendelevich

Windows Phone Statistics Report

Was Windows 10 Mobile able to grow significantly? Is it growing evenly in all the countries? What’s the most popular Windows phone out there? Do Windows enthusiasts use the same phones as the general public? Is there a country with only one Lumia in the top-5?

These are the questions we try to answer in the July edition of the AdDuplex Windows phone statistics report.

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July 20th, AdDuplex

Data Source

This report is based on data collected from around 5,000 Windows phone appsrunning AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over theday of July 20th, 2016 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of July 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.

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Windows Phone Devices WorldwideJuly 20th, AdDuplex

After several months of back and forth it looks like Lumia 535 has finally cemented its lead over 520 with a 1.2% difference.

Lumia 640 is at number 3 now. It’s older sibling has slipped to #4.

Lumia 640 XL and Lumia 435 have swapped places as well.

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MICROSOFT Lumia 53512.5%

NOKIA Lumia 52011.3%

MICROSOFT Lumia 6408.9%

NOKIA Lumia 6308.6%

NOKIA Lumia 6356.4%

NOKIA Lumia 5304.8%

MICROSOFT Lumia 640 XL4.7%

MICROSOFT Lumia 4354.4%

NOKIA Lumia 6253.8%

NOKIA Lumia 9202.5%

Other32.2%

Windows Phone ManufacturersJuly 20th, AdDuplex

Not many changes on the overall manufacturer front. All the differences from last month are statistically insignificant.

Unless any global manufacturer starts cranking Windows phones it is unlikely we will see any movement in this chart in the foreseeable future.

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NOKIA/Microsoft96.95%

HTC0.93%

SAMSUNG0.62%

BLU0.33% HUAWEI

0.32%

Other0.85%

OS Versions – Worldwide July 20th, AdDuplex

The most interesting metric in the recent months is the growth of Windows 10 Mobile.

This month it has moved by +1% compared to 0.5% growth in June.

With more than 88% still on previous versions of Windows Phone and no clear catalyst for Windows 10 Mobile growth in sight, it is unclear what can accelerate this growth in the near future.

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Windows Phone 8.179.1%

Windows 10 Mobile11.9%

Windows Phone 8.07.2%

Windows Phone 7.x1.8%

OS Versions by CountryJuly 20th, AdDuplex

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We’ve looked at 8 countries for the OS version distribution. In most of them Windows 10 Mobile share is on approximately global level.

The 3 European countries standout with higher W10M penetration, though. Especially Germany.

It is important to note that this data is based on all apps (including “Windows 10 only” apps). So a local popular Windows 10 app could have skewed the data.

0%

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US UK Italy Germany Russia India Australia Brazil

Windows 10 Mobile Windows Phone 8.1

Windows Phone 8.0 Windows Phone 7.x

Windows 10 Mobile Devices WorldwideJuly 20th, AdDuplex

The order of top devices running Windows 10 Mobile is completely identical to the one from June.

It is possible that Lumia 550 may move up from the third place next month, though. Would it be to the second or the first spot? We will see.

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MICROSOFT Lumia 53512.5%

MICROSOFT Lumia 64012.0%

MICROSOFT Lumia 55011.8%

MICROSOFT Lumia 640 XL10.8%

MICROSOFT Lumia 9506.8%

NOKIA Lumia 9305.7%

MICROSOFT Lumia 6505.4%

NOKIA Lumia 7303.9%

MICROSOFT Lumia 950 XL3.8%

NOKIA Lumia 8303.4%

Other24.0%

Windows 10 Phones Enthusiasts UseJuly 20th, AdDuplex

Let’s look at what phones Windows enthusiasts use.

This data is from AppRaisin –a Windows app and game news app aimed primarily at enthusiasts.

As you can see enthusiasts are very different from the general public – new high-end Lumias are near the top of the chart, while 550 and 650 didn’t even make it into top-10.

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MICROSOFT Lumia 64012.4%

MICROSOFT Lumia 640 XL12.3%

MICROSOFT Lumia 950 XL11.7%

MICROSOFT Lumia 95010.3%

MICROSOFT Lumia 5359.3%

NOKIA Lumia 9306.7%

NOKIA Lumia 7305.7%

NOKIA Lumia 15205.1%

NOKIA Lumia 8304.5%

NOKIA Lumia 7352.4% Other

19.6%

Windows Phone Devices - JapanJuly 20th, AdDuplex

One country with historically low adoption of Windows Phone had the most activity with new Windows 10 Mobile hardware.

This definitely warranted a look at Japan.

The daily usage there is still low, so we had to take new install data since late June until now for this chart.

As you can see the picture is very different from the one you get from pretty much any other country in the world.

There’s only one Lumia in the top-5 and the rest is all the new phones we’ve heard about, but haven’t seen in the wild.

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MCJ Madosma Q50111.5%

FREETEL KATANA 018.5%

MICROSOFT Lumia 5356.1%

NuAns NEO5.9%

VAIO Phone Biz5.8%

FREETEL KATANA 025.5%

MICROSOFT Lumia 6405.2%

NOKIA Lumia 6204.6%

NOKIA Lumia 15204.6%

NOKIA Lumia 10202.9%

Other39.2%

Windows phone Manufacturers - JapanJuly 20th, AdDuplex

Obviously, the manufacturer chart for Japan is very different as well.

While Microsoft is still the biggest there, its market share is less than 60%.

Now if only this could be replicated worldwide while at least maintaining Microsoft’s absolute numbers…

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NOKIA/Microsoft59.51%

FREETEL14.02%

MCJ11.54%

NuAns5.30%

VAIO Corporation4.93% Other

4.70%

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