7 Rumors You Should Check About Japanese App Market

Aya YamadaManager of Overseas Business Section & Moscow Office

at Adinnovation. Inc.http://adinnovation.co.jp/

Rumors

About Japanese

App Market

http://adinnovation.co.jp/

Mar, 2010 Established in Tokyo

Jul, 2013 Raised $1.6 million USD

Jan, 2014 Partnered with DAC

Aug, 2014 Partnered with BumbleBee

September, 2014

Opened our office in Moscow, Russia!

Aug, 2013 Started app publishing

business with Chinese gaming studio

© 2014 Adinnovation Inc.

Aya Jennifer Yamada (Аюша)Manager of Overseas Business Section

& Moscow Office

at Adinnovation. Inc

Business Careers Apr, 2011 Rakuten, Inc.Web application engineer

QA & localization lead for Kobo,

Toronto-based eBook company

Nov, 2013 Adinnovation, Inc.Representative of overseas business development

Moved to Moscow in September 2014!


#1 ‘Japanese gaming app market is

lucrative, rich, and sometimes crazy.’

$9.6$10.8

$3.0$5.4

$0.0

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

2012 2013

Gaming Market Size In Japan

All Games (incl. S & H) Smartphone Games

(Billion USD)

Consumer Games

2.5 Billion USD

Source: TechCrunch Japan





Source: DISTIMO



19%30%

65%

81%70%

35%

NTT Docomo au KDDI Softbank

Market Share Of iPhone & Android (May – Jul, 2014)

iPhone

Android


Source: Kantar Japan

#2 ‘There is only one big title,

Puzzle & Dragons.’

iPhone Android

Monster Strike

VS.

Monster StrikeMonster

Strike

iPad


#2 ‘There is only one big title,



29 million+ total downloads

15 million+ MAU

© mixi

13 million+ total downloads

5.2 million+ MAU

© Gunho Online

Entertainment

Source: Corporative IR by Gunho and mixi+ Adinnovation’s internal investigation

#3 ‘Japanese people likes English UI.

They would accept playing in English.’

SAGA

≠

佐賀


#4 ‘Regardless of quality, Japanese

users pays for everything on digital.’


2002 -

2004 - 2007 -

© 2014 Adinnovation Inc. Source: Mobile Contents Forum

#4 ‘Regardless of quality, Japanese


4.75.4

6.2 6.4

0

1

2

3

4

5

6

7

2008 2009 2010 2011

Market Size Of Digital Contents On Feature Phones

(Billion USD)

#5 ‘There are individual markets in

addition to Google Play and App Store.’


#6 ‘We have to pay millions of USD

to acquire Japanese users.’


#6 ‘We have to pay millions of USD



$5.0 $8.4

$12.3 $14.9 $16.5

$2.3

$6.4

$8.5

$10.1 $11.2

$1.1

$1.4

$1.7

$2.1

$2.3

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

$35.0

2012 2013 2014 2015 2016

The Market prediction of Japan’s Smartphone Ad market (By Items)

Paid Search Display Performance based (Affiliate + Reward)

Source: CyberZ


#7 ‘... so we can start promotion campaigns in

Japan with 20 – 50 thousand USDs.’


‘Japanese gaming app market is

lucrative, rich, and sometimes

crazy.’

‘There is only one big title,


‘Japanese people likes English UI.

They would accept playing in

English.’

‘Regardless of quality, Japanese


‘There are individual markets in

addition to Google Play and App

Store.’

‘We can start promotion campaigns

in Japan with 20 – 50 thousand

USDs.’

‘We have to pay millions of USD


Contact [email protected]


http://www.linkedin.com/company/

adinnovation-inc-

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Aya Jennifer Yamada (Аюша)

[email protected]


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http://www.linkedin.com/company/adinnovation-inc-

mailto:[email protected]