Youth do holiday shopping research online to compare prices and get product information.

Get gift ideas

Check what gifts family and friends want

Find discounts

Browse products

Read reviews, ‘likes’ or recommendations

Check out a retailer’s page

47%

33%

31%

30%

28%

15%

Holiday Shopping Online

Youth use social media to...

Student Holiday Wish List

Spending time with family, and taking time o� to relax are top priorities for youth this holiday season. Here are the most important holiday activities deemed by youth.

Taking a breakfrom school

64%

Holiday Priorities for Students

Spending time with family

75%Taking time o�

to relax

72%

Eating holiday food and treats

53%Giving back

38%Won’t be getting away this year

84%

Young shoppers do their research online but most make purchases in person.

Holiday Shopping Trends

do research online

61%purchase in person

70%

Q: Select 3 stores you’d most like to receive a $100 gift card for.

Males Females

Chapters Chapters

VISA Gift Card VISA Gift Card

Best Buy

Future Shop

14%

28%

29%

25%

24% 22%

SportChek

Lululemon

Aritizia

Amazon

H&M

Sephora

WalMart

EB Games18%

16%

15%

15%

14%

12%

12%14%

Boxing Day

Black Friday

Cyber Monday

When Are Students Shopping?

35%58% 27%

Majority of youth (56%) said they were strapped for cash heading into this holiday season.

Check / compare prices

15%44%

66%

Shop or browse online

17%39%

66%

Get product information

16%40%

63%

Find store locations

15%48%

58%

SmartphoneTabletOnline (General)

Online Shopping Activities

The survey was conducted online with 1,370 English-speaking Canadians aged 16 to 29 randomly selected from Uthink, yconic’s proprietary online research panel of over 549,000 Canadian youth. The survey was completed from November 10 – November 17, 2014. Our credibility interval based on a non- probability sample is +/-2.65%, 19 times out of 20. Totals may not add up to 100 due to rounding.

As a member of the Market Research Intelligence Association (MRIA), yconic operates in accordance with the Standards and Code of Conduct set by the MRIA.

yconic engages over three million young adults through its digital properties, StudentAwards, Uthink and Fun-dYourFuture, and partners with brands that share our passion for authentically helping students and youth. For more information, visit yconic.ca.

An infographic brought to you by

yconic surveyed 1,370 students and youth (aged 16-29) about their shopping habits and what

is important to them this holiday season.

The Millennial Wish List

of youth said that they were using “social media” for holiday shopping66%