Avi SpivackSENIOR DIRECTOR OF PRODUCT COMMERCIALIZATION, ADROIT DIGITAL

YOURFIRST-PARTY

DATAIS KING:Unlocking the power ofyour most valuablemarketing asset

TECHNOLOGYHAS CHANGED THE ADVERTISINGLANDSCAPE…BUT NOT YOURBUSINESSGOALS.

Acquire new customers

Drive in-market revenue

Grow customer loyalty3.

2.

1.

BUSINESSGOALS

KEYAPPROACHESFOCUSEDON DATA

Unlock the true value of all your first-party data

Explore strategic ways to scale beyond your first-party data

Activate these data sets against the growing landscape of addressable online media

3.

2.

1.

...BUT ITDOESN’TSCALE

YOUR DATA IS MOST

VALUABLEBECAUSE IT'S YOURS.

YOU CANANALYZE,SEGMENTAND ACTIVATEAGAINST IT...

OTHERBRANDS’FIRST-PARTY

DATAYOURFIRST-PARTY

DATA

SHARED FIRST-PARTY DATA THATSCALES BEYOND YOUR CURRENTCUSTOMER BASE TO FIND TRUENEW CUSTOMERS.

THE POWEROF DATA-DRIVENMARKETINGLIES IN ITS ABILITY TO HELP YOU

CREATETRUE PERSONALIZEDADVERTISINGEXPERIENCESFOR YOUR CURRENT CUSTOMERS

AND TO REACHTHE NEW ONES.

QUESTIONS?