2. Yes Ltd. Social Media Objective: I. Improve Brand Awareness
& Positioning II. Improve Visibility Through Search III.
Provide Education/ How-to IV. Develop, Curate & Share Industry
News and Info V. Conduct Q&A/ Ask the Expert VI. Deliver
Customer Service
3. Themes I. Organic Living II. Love for Nature III. Medicinal
IV. Heterosexual Male V. Additional Uses for Products VI.
Etc..
4. Objective: Social Media Headquarters Customer Engagement/
Service Why? Facebook has the integration to allow other social
media platforms to coordinate with one another. Use: Embed YouTube
Vid. Link Tweets Link Blogposts Link Instagram Articles Within
Industry New Products Call-To-Action Graphics Competitions Respond
to Customers Create Exclusive Pages Add FB info leaflets Add FB to
promotional lube sachets
5. BMW makes you like their page prior to seeing the blurred
out information. Large Call-To-Action button for NFL competition
Brooks Brothers Customer engagement Examples
6. Objective: Micro Blogging Position Yes Products &
Company Values for Discovery and Discussion Why? Fast way to
communicate to the masses Has the ability to monitor conversations
Use: Check direct messages and mentions daily Practice selective
choice on whom to follow Follow our customers Search for our
business name Create conversation lists Create a Twitter landing
page on the website to introduce our followers from Twitter to our
business
7. UNIQLO uses twitter for special discounts Game studio tweets
about new additions to games Debenhams tweets regarding customer
appreciation AP tweets about breakings news Examples
8. Objective: Inform Educate Entertain Why? Videos capture
emotion and convey brand messages leaving lasting impressions on
the audience YouTube videos have been found to play on mobile
devices more efficiently than computers, making the content
reachable while out and aboutUse: Create and customize our own
channel Demonstrate quality of Yes products Link videos to Blog,
Twitter & Facebook Record Yes teams activity at trade shows,
conferences and festivals Reach out to Yes loyal customers for a
chance to record an interview via Skype and upload the videos via
YouTube Engage with other like-minded YouTube channels by liking
their videos Create Call-To-Action graphic for consumers on
Facebook to ask Yes professionals questions, and monthly record
professionals answering the questions and upload videos via YouTube
Add subtitles for those who are hearing impaired
9. This users channel is about beauty self help tips YouTube
can be a place to educate Bloggers on YouTube. Examples
10. Objective: Visual Marketing Branding Why? Builds Trust- the
pictures on Instagram give off a behind the scene impression
Creates Impressions- the filters can create emotional impressions
All Visual. Less ChatUse: Photos of sending out products Photos of
sending out Yes Oil-Based to expecting mothers Photos of sending
out samples Photos of Yes products in stores Photos of Yes at trade
shows, conferences, fairs and festivals Photos of Yes products at
historical locations, or around the world Photos of the team behind
Yes Link to Facebook Upload Max of 5 photos a week Have Susi &
Sarah approve photos by Friday the week prior to posting Use
hashtags # on Instagram like on Twitter to gain a larger reach
11. Examples Nylon Magazine uses Instagram for behind the
scenes Nike uses Instagram to allow users to customize a pair of
trainers Southwest gave its followers a behind the scene walk of
headquarters via Instagram McDonalds has 38,000 followers on
Instagram, however there are over 700,000 images of running with
the #McDonalds Audi on Instagram
12. Objective: Sharing a Experience Branding Why? Builds Trust
- Creates Impressions Use: Videos of behind the scenes Videos of
ingredients in nature Videos on tips Videos when at conferences,
fairs, trade shows and festivals Videos promoting events Videos
promoting organic living
13. Examples Sephora tips on using a product called tattoo me
Tropicana uses Vine to create a fun video celebrating Valentines
but calling it Valenvine GE uses Vine to engage followers
14. Social Media Mgmt Software TweetDeck Manages Facebook &
Twitter HootSuite Social media mgmt dashboard Argylesocial A
business-class social media marketing dashboard that combines
publishing, customer engagement and ROI analytics
15. TweetDeck is a program that integrates both Facebook and
Twitter accounts to allow the user to organize content into columns
of activity.
