Gush Creative partners with Yamaha

Music to deliver

Temporary Card Board Displays

We craft Smart Retail Solutions that deliver powerful results.Twenty one years of experience conceptualizing & building displays. We collaborate with you, leveraging our innovative, cutting-edge technology and commercial know-how in all our projects. Offering end-to-end project management service, combined with local and global supply chain solutions, we deliver a customised display that meets and exceeds your objectives, every time.

Permanent Displays Retail Design & Fixtures

WHAT WE DO

2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

THE BACK STORYGush Creative has worked closely with Yamaha on a number of display projects, and was once again approached to work on the new Yamaha MusicCast display.

• A new kind of multi room audio system that supports high resolution audio unlike others that can top out at CD quality.

• All MusicCast components can be used together or separately via an app. • Send audio from your phone via Bluetooth, or connect the products via WiFi or

Ethernet.

• Gush Creative did not know how the products to be displayed looked.• We were briefed on “Project X” with a general idea of the function of the products,

overall sizes and a goal to make a display that told the story so that anyone can intuitively understand the workings of the system while appealing to both genders.

YAMAHA MUSICCAST

2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

THE CHALLENGE

• Gush brought a number of different concepts to the table and each had a distinct flavour. Yamaha immediately give ‘nicknames’ to each one as they were able to pick out the different styles.

• The chosen concept clearly showed how the products of the multi-room system could interact with the tablet control and to help the consumer immediately visualise the potential of the system at home.

• A Yamaha app on the tablet helped operate different products on the permanent display.

APPROACHING THE CHALLENGE

2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

GUSH’S INNOVATION AND TECHNOLOGYIn the past, other electronic retail displays for multi-room systems relied on:

We designed an innovative display that intuitively makes the “multi-room” message apparent through the use of colour-coded lifestyle graphics.

The softer shape and non-traditional colour scheme had a gender neutral appeal and made the display stand out in a store environment as it looked quite different from other displays.

Prior consumer knowledge of the multi-

room functionStaff to educate the

shopperVideo to explain the

function

2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

EFFECTIVE IN STORE SET UP

The POS came straight out of the carton, constructed with

convenience for set up at store level.

The graphic bubbles can be removed and replaced

for new shapes or graphics

With irregular shape, stand

packaging was challenging .

Gush balanced efficient

container loading with

sufficient packaging to protect the

stands.

Each shelf is on an adjustable track for updating.

UNDERNEATH THE FACADE• Cable management system installed

to make it easy to set up in store, prewired in production with Ethernet cables ready for simple plug in for easy set up

• Power boards not only in the base but also behind the table mount

• Yamaha supplied their own routers and Gush built a removable surround for neatly storing the router while still allowing quick access

2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

After 9 months of development, the display stand and MusicCast product was launched mid October and rolled out all across Australia.

OUTSTANDINGOUTCOME

OUR OFFICES

Gush Design OfficeBonifacio Global CityTaguig City 1630Philippines

Rm1306, Building C, BaiAn Center, First International, Nancheng, Dongguan, Guangdong, China 523073Tel: +86 0769-23152305

1 Chestnut Court,Dingley Village,3172AustraliaTel: +613 85582555

FIND US ONLINE FOR MORE CASE STUDIES AT

Gush Creative

@GushCreative

www.gushcreative.com.au

Gush Creative Displays

GushCreative

GUSH Australia GUSH China GUSH Philippines