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Welcome to online television
Ryan Socash
Piotr Kośmider
Origins of online television
● 90’s Reality TV lowered the bar
● Professional equipment at consumer prices
● Dynamic / Interactive platform with no gatekeeper
● Monetization
● Multi-channel broadcasting networks
What do MCN’s provide?
1. Promotion 2. Enhanced advertising3. Content management 4. Contemporary optimization 5. Artist management 6. Production support 7. Production facility8. Merchandising 9. Platform opportunities
10. Offline representation
Growth
53 000 000+views/month259 channels
just in 18 months
National Stadium=58 000 people
53 000 000 views monthly =
=914 National Stadiums
Mediakraft Monthly watchtime
400 YEARS!
Mediakraft Packages
Lifestyle & Beauty19 500 000+ v/m
Games& Boys Toys9 500 000+ v/m
Comedy& Entertainment19 000 000 v/m
Magnolia: 86 channels, 19 500 000+ views monthly
Links under the pictures
Magnolia - Beauty & Lifestyle
Magnolia - Beauty & Lifestyle
Plexus - Games & Boys Toys
Plexus: 20 channels, 9 500 000+ views monthly
Links under the pictures
Plexus - Games & Boys Toys
Comedy Net & Entertainment
Comedy Net:13 channels, 19 000 000 + views monthly
Links under the pictures
Comedy Net & Entertainment
He just landed - Ubu the friendly extraterrestrial!
Ubu is an alien. He landed in the toy box of a girl named Pola. Ubu knows nothing about Earth and humans, so he must learn everything! UBU learns the basics of geography, and learns how the human body functions. The Fairy-Tale-Reader puts Ubu to sleep by reading fairy tales and fables. Ubu prepares meals with Pola and does all kind of kitchen experiments for fun.
Product Placements
Lenovo exclusive placement and consumer contest
Philips steamer demo
Rimmel placement of a cosmetic set
Amigami, Weekly Favourites format
Branded Entertainment
McDonalds(Germany)launch of online taste configurator,
EA Gamesin real life launch of SIMS 4
Coke gravity machine(Germany)
MINI, A Day With Mini, format, demo, tests
Saturn(Germany)TechLab, unpacking, demos, promotions
EA Games(Germany) launch of Crysis 3 game
Coke TV(Germany)
Branded Channels
Dedicated Prerolls
Wustenrot(Germany)internal linksto other videos on the same channel
Madagascar 3(Germany)internal linksto videos on other channels
Prerolls
How dedicated Prerolls work?Your placement is in one of the videos in a TG relevant channel approx. 100 000 views
Prerolls
Prerolls in videos on that channel directs to video with your placementapprox. 1 000 000 views
Prerolls
Prerolls in all Magnolia channels directs to video with your placement**) approx. 19 000 000 views. CPM of dedicated preroll is only 45% of CPM of a placement
More inspirations & ideas:
[email protected]: 792 017 091
[email protected]: 790 771 557
www.mediakraft.pl
WE HAVE THE AUDIENCE.WE HAVE THE ENGAGEMENT.
