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Online Market Research Pioneerin Indonesia
F O R E C O N O M I C D E V E LO P M E N T. F O R L I F E I M P R O V E M E N T
About Us
P I O N E E R O F O N L I N E M A R K E T R E S E A R C H
F U L L R E S E A R C H E X P E R I E N C E
B A C K E D B Y V E R S AT I L E P L AT F O R M
Our Business Domain
M A R K E T R E S E A R C H
P R O M O T I O N D E V E L O P M E N T
“Our vision to innovate and utilize marketing service in South East Asia.”
Panel Attribute
9,204
35,352
6,694
147,054 (70.3%)
SUMATERA ISLAND
(16.9%)
KALIMANTAN ISLAND
(4.8%)10,041
(3.2%)
SULAWESI ISLAND
(4.4%)
MALUKU DAN PAPUA ISLANDS
(0.4%)837
01 02 03
04 05 06
JAVA ISLAND
BALI AND NUSA TENGGARA ISLANDS
06
06
02
01
03
05
1.6%
26.3%27.5%
18.1%
13.0%
10.4%
3.0%2.1%
29.7% 29.4%
17.4%
10.9%8.5%
2.0%
17-19years old
20-24years old
25-29years old
30-34years old
35-39years old
40-49years old
Over 50years old
Male Female
Panel Attribute
Gender
78%
22%
Male
Female
Age
Marital status
72.9%
25.8%
0.5%
0.8%
Single
Married
Divorced
Widowed
Children status
71.3%
15.4%9.1%
3.1% 0.8% 0.3%
No child 1 2 3 4 5 childand over
Target Sub-Panels
Pa n e l o n H o u s i n g
Pa n e l o n E l e c t ro n i c
Pa n e l o n Tra v e l
Pa n e l o n M o b i l e P h o n e
Pa n e l o n M o t o r b i ke
Pa n e l o n C a rs
Pa n e l o n J o b
Pa n e l o n S o c i a l M e d i a
Pa n e l o n S h o p p i n g
Pa n e l o n B a n k i n g
Pa n e l o n M a s s - M e d i a
Pa n e l o n L i fe s t y l e
Panel Quality Management
Automatic checking new register
RECRUITING METHOD
Quality management is carried on using various techniques by our systemusing AI and human check by internal personnel. Panelist are recruited viainternet affiliate program and online advertising. The recruitment process iscarefully managed to achieve balance among panelist that represent internetusers across Indonesia.
• Only one personal account allowed at Nusaresearch site.
• Basic profile confirmation required ID card (KTP) matching with their civil
registration data.
• Unique mobile phone number and email are required and can’t be exchange
afterwards.
• Suspicious or incomplete information is censored by direct contact through
phone call.
Member status validation
• New members personal information will be reviewed everyday to confirm
validity.
• If members input inappropriate data will be terminated in advance.
• Members are asked to update profile every 6 months.
• Members who do not login or take part in any surveys for 200 days would be
changed status into "Inactive“.
• “Blacklisted” members will be deleted from system after 3 months.
PREVENTING AND MANAGE INVALID REGISTRANT
Survey participation screening
• Fraudulent respondents are identified by TRAP question in our common
survey, unmatched answer with personal data will be eliminated.
• Logic and questionnaire flow will be reviewed based on respondent answer.
• Bad responses, speeders are checked through data cleaning
• Data input verification 30% from collected by call
Incentives exchange
• Members are called directly by call or email to check for ineligibility at
exchange points period every month
• Unreal members will be “Blacklisted”
• Several studies without incentives are also conducted to increase the
respond rate.
IDENTIFY AND SCREENING INVALID RESPONDENTS
Privacy Protection
We ensure protecting personal information of our online panelist as
standardize by ESOMAR international ethic code of conduct, Indonesia Market
Research Association and Greenbook Association.
Focus Group Discussion (FGD)is qualitative method to gain deeper insight from respondents through moderation
FGD
Our Promotion Platform
A tool that can create & launch photo campaign using social media channel by maximizing hashtag through Instagram, Twitter, and Vine.
Uploading the receipt of an item that was bought will show that buyers can “Win A Prize” or “Get Cashback”, this method will create continuous repeat buying effect & endorse must-buy campaign
A tool to create & operate campaigns such as photo contest and video contest on the web.
It is a tool that can draw lottery on the web in real time. A promotion campaign can be implemented with prizes, coupon or product sampling as rewards to create a sense of participation.
1 2
3 4
Our Promotion Platform
Posting
Post photo using a hashtag on
Twitter, Instagram, or Vine
SmartHash will collect posted
photo content using a specific
hashtag.
OK
NG
All the collected photos, You
can check and choose which
posts will be displayed.
Selected photo can be posted on your company’s site or SmartHash campaign page
template.
Photo competition using hashtag campaign
Collect Control Publish
Our Group Company
W&S co, ltd.W&S Joint Stock Company Vietnam
PT. Nusaresearch Indonesia
W&S Holding Joint Stock Company Japan
PT. NUSARESEARCHAddress: 21H Grand SlipiTower, Jl. S. Parman Kav. 22-24 Slipi, Jakarta Barat 11480Telephone: (+62) 21 290 22227 Fax: (+62)21 290 [email protected] http://nusaresearch.com