Writing effectively for the web

Be Bold. Tell Real Stories

Be Bold. Tell Real Stories. Digital is different

Be Bold. Tell Real Stories.

More spaceLess attention (credit)

Be Bold. Tell Real Stories. Digital is different

Be Bold. Tell Real Stories.

Writing to win an audience

Be Bold. Tell Real Stories.

Journalist

• TV News & Current Affairs Reporter

ØMid North Coast, NSW

ØAlice Springs, NT

• Mid North Coast, NSW

• Alice Springs, NT

Be Bold. Tell Real Stories.

Telling Real Stories (b)

• ProducerØNine News SydneyØToday Show ØNightline ØSunday Program (News)

• Nine News SydnSunday (news)Seven News Perth

• Bureau Producer ØSeven News Perth (Weekend)ØA Current Affair (WA)

• A Current Affair

Be Bold. Tell Real Stories.

• ABC TV‘s first Reporter based out of Alice Springs

• Administrator’s Award Excellence in Electronic

Journalism

• Darwin Press Club Award TV Reporting

Highlights (b)

Be Bold. Tell Real Stories.

Marketing (p)

•Grow audience

• Skyrocket sales

• Boost credibility

Be Bold. Tell Real Stories.

Guilty.. of advertising

• Bragging (b)

• Promising (p)

Be Bold. Tell Real Stories.

People Power

Be Bold. Tell Real Stories.

Audience

• Why are you here today?

• What did you think you’d learn or gain

Be Bold. Tell Real Stories.

For people who love and value WordPress to get together

to learn from and connect with

each other

Purpose

Be Bold. Tell Real Stories.

• Audience centred

• Purpose driven

Be Bold. Tell Real Stories.

Be curious

Be Bold. Tell Real Stories.

Be valuable

Be Bold. Tell Real Stories.

Be trustworthy

Be Bold. Tell Real Stories.

Be real

Be Bold. Tell Real Stories.

Be worth it

Tell real stories, worth sharing.