BY: SUMIT,SURBHI,TULIKA,SONIA,VIMLA

Establishment

•1960:Aero club started as a small manufacturing unit in Delhi.

•1962 : They ventured into retailing with an outlet at a prime location in Delhi.

•1972: They set up the first fully mechanized modern shoe factory in India.

PRODUCT LIFE CYCLE

INTRODUCTION stage TO WOODLAND

• Woodland stands for spirit of adventure.

• Woodland has successfully brought together the power of the human will and the rewards of the discovery.

• Woodland product push the boundaries of innovation.

• Ad’s made the Woodland be called as the SUV of Indian shoes.

• The woodland tree logo defines the spirit of adventure and its commitment of environment.

• woodland product is available through 300plus exclusive stores 3000 plus multi brand outlet across the globe.

• Later in 1992 the company launched Woodland brand and acquired winter boot factory in Quebec , Canada to cater to the Canadian and U.S markets.

• In 1994 commissioned manufacturing plant for Reebok for export to U.S.A.

• In 1997 commissioned manufacturing unit for apparels , adding to the range of Woodland product.

• In 2002 Woodland become a national leader in premium category shoes, apparels and accessories.

• Later in 2007 total no. of exclusive showrooms targeted to touch the 200 marks.

GROWTH

• Quality worth the money spent on Woodland shoe.

• Very trendy and fashionable.

• Long and durable.

• Padded layers to provided comfort.

• Sales volume peaks and market saturation is reached.

• Increase in competitor

• Prices tend to drop

• Industrial profits go down.

MATURITY

• In,2011

• Tier 2 cities

• Jaipur and Udaipur,

• Store flopped.

• Decided to stay far away

from smaller cities for

few couple of years.

Source: http://www.businessstandard.com/article/management/woodland-s-eco-drive-110101800025_1.html

Chart : www.4-shared.com

DECLINE

INTRODUCTION GROWTH MATURITY DECLINE

DEVELOPMENT

LAUNCH

GRO

WTH

(E.G

. SAL

ES, V

OLU

MES

)

TIME

Product Life Cycle Curve

Product Life Cycle Curve

INTRODUCTIONGROWTH MATURITY DECLINE

DEVELOPMENT

LAUNCH

GRO

WTH

(E.G

. SAL

ES, V

OLU

MES

)

TIME

1. High cost2. New designs3. Demand Creation4. Customers have

to be prompted to try the product

5. Makes no money at this stage

1. High cost2. New designs3. Demand Creation4. Customers have

to be prompted to try the product

5. Makes no money at this stage

1.Costs reduced

2.Profitability rise

3.Public awareness increases

4.Increased competition

1.Costs reduced

2.Profitability rise

3.Public awareness increases

4.Increased competition

1.Loyal customers

2.Market saturation

3.Competition4.Price drop 5.Brand, feature

differentiation

1.Loyal customers

2.Market saturation

3.Competition4.Price drop 5.Brand, feature

differentiation

1.Consumer loses interest in the brand.

1.Consumer loses interest in the brand.

BCG MATRIX

STAGE 1-Generates no profit.-High demand 4 liquidity

LAUNCH new designs of woodland SHOES

STAGE 2-Leader of the CO.-investment,Boost the product.-Contribute to Profit

STP the Shoes & brand

STAGE 3-Generate profit.-out-dated products.

Woodland shoe price fall because of competition

STAGE 4-declining market-highly competitive

Woodland shoe tried to open New stores but failed

CURRENT POSITION

NATIONALUM : WOODLAND SHOES (AERO CORP)

THANK YOU