Sources:1. https://nrf.com/news/consumer-trends/top-back-school-trends-20132. http://www.outbrain.com/blog/2014/04/the-data-on-back-to-school-content-consumption-its-not-too-early-to-start-your-2014-campaign.html3. http://www.deloitte.com/view/en_US/us/Industries/Retail-Distribution/5e8b875282d15410VgnVCM3000003456f70aRCRD.htm#.U5H0_PldVXE4. www.deloitte.com/us/2013BackToSchoolSurvey5. http://www.emarketer.com/Article/Majority-of-US-Internet-Users-Will-Redeem-Digital-Coupons-2013/1010313

Winning the Back-to-SchoolRetail Season

What Influences Consumers to Purchase?

Expected spend per family:

$634.78 $836.84

Strategies to Capture Share of Wallet

With over $72.5 billion in expected sales at stake, retailers must work to maximize seasonal revenue during the second largest promotional period of the year by finding more effective ways to acquire and engage

customers through dynamic marketing strategies.

Total expected spend:

Online Shopping Trends

© RevTrax 2014. Confidential and proprietary property of RevTrax. All rights reserved.

Create a mobile experience for all offers

and promotions.

Adjust for differences between BTS and BTC shoppers

While consumers will start early, it’s never too late to

adjust strategies!

Interact with consumers through the duration of the path to purchase

While in store picking up their items, 37% of consumers usually purchase other products as well.

Encourage your brand advocates to share offers

and deals with friends and family

21% of consumers use social media for Back to School shopping.

12% of moms likely to tell other

moms about things seen on

social media

of parents will comparison

shop online

of BTS shoppers will shop

online more oftenof BTS shoppers will do more

comparative shopping online

25.7%of consumers stated

that 76-100% of

purchases were

influenced by coupons,

sales and/or

promotions

Economy impacts school

& college spending plans

Shoppers Start Consuming Content as Early as June