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Art of story telling is as old as existence of man kind .
Priyanka Banerjee PGDM2 1523
Jonah sachs
ORAL TRADITION
era Survival of the richest . Ideas are proprietary .
More than one transmission . Does not depend on audiences
participation to spread the word .
DIGITORAL ERA
YOUR BRAND IS A STORYOn the surface of there
are characters , conflicts . Always Moral of the story which are the expressions
for values story teller wants to share .
STORIES HOW ??
Brand Audience
mentorHERO
5 DEADLY SINS OF MARKETING
VANITY
AUTHORITY
INSINCERITY
gimmickry
PUFFERY
stories
REALITY
MYTH
ROBERT OPPENHEIMER was reading BHAGAVAD GITA , it was science he used to create the bomb and it was a myth
he used to understand what it was meant.
Story test
relatable
memorable immersive
tangible
emotional
resonant truth inspiration power of audience