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Online Measurement for
Small Business
Online Measurement for
Small Businesses
Improve your marketing with valuable insights into
how your customers interact with your website.
Your website is critical to the
success of your business
Online Measurement for
Small Businesses
Why? What? How? Goals
But what do you know about
your website’s visitors?
Online Measurement for
Small Businesses
Who are they? How are they
getting to your
site?
What are they
doing once they
get there?
When are they
visiting?
Why? What? How? Goals
Better marketing with
website insightsThe more you know about your website visitors, such as where
they come from and which pages they like best, the more you can
focus your marketing efforts on what actually works
Google Analytics and Infront Webworks can help.
Online Measurement for
Small Businesses
Why? What? How? Goals
Who are your visitors?
Online Measurement for
Small Businesses
Find out how many visitors you're getting and where
they're located, so that you know where to focus your
marketing budget.
Why? What? How? Goals
How are your visitors
finding you?Learn which search engines, blogs, or social networks drive
most of your website’s traffic, and and increase your
marketing efforts on those channels.
Online Measurement for
Small Businesses
Why? What? How? Goals
What are visitors doing on
your site?Discover how long people stay on your site and which
pages aren't being viewed as much. Increase visitor
engagement by featuring your best content on your
most popular pages.
Online Measurement for
Small Businesses
Why? What? How? Goals
When are most visitors
coming to your site?
Online Measurement for
Small Businesses
Identify activity patterns, and be ready for
corresponding increases in visitors.
Consider posting special offers on days that your
website receives the most visits.
Why? What? How? Goals
Online Measurement for
Small Businesses
Measure progress towards your
marketing objectivesSet goals in Google Analytics to understand if your
website is helping you achieve your online objectives.
Use different goal types to measure different types of
conversions, like online purchases, time spent on your
website, or total pages visited.
Why? What? How? Goals
Valuable insight at no
extra cost
Online Measurement for
Small Businesses
See all your information online in easy-to-read reports.
Use different goal types to measure different types of
conversions, like online purchases, time spent on your
website, or total pages visited.
Why? What? How? Goals
Thank you.If you have any questions or would like help
setting up Google Analytics please contact:
Infront Webworks Inc.
Michael Hodgdon
719.577.4404 XT. 116
Online Measurement for
Small Businesses
