A GREATBLOGGER

Why Your Business Needs

DEREKPALIZAY.COM

THE TRUTH ABOUTBLOGGING (A.K.A. CONTENT MARKETING)

Businesses build websites to tell theworld about themselves, offer services,and sell products so they can be foundwhen someone has a need that theycan fill, but having a website just isn’tenough.

Blogging is what really brings inorganic traffic.

B2B companies that bloggenerate 67% more leads

than those that don’t.- H u b s p o t

BLOGGING ATTRACTS NEW CUSTOMERS IN 3 WAYS

1 Enticing Search Engines

2 Providing Value

3 Establishing Authority

You didn't think that newcustomers were magically going tofind your website, did you?

Blogging keeps your websiterelevant, and when you blog withstrong keywords, you have a goodchance of getting ranked onsearch engines so new customerscan find you when they are hittingGoogle to find solutions to theirproblems.

ENTICING SEARCH ENGINES

01:

For Example

Just take a look at the results from the first 30 days of daily content marketing for one of our wholesale clients. What you are looking at is:

1. 108% increase in direct traffic2. 314% increase in social traffic3. 40% increase in organic traffic4. 124% increase in referral traffic

No one wants to be sold to.

A skilled blogger will attractpotential customers by offeringinformation they find valuable. Athorough understanding of theneeds of your buyer personas willhelp your blogger create contentthat attracts the right customers.Once you’ve attracted thesepotential customers, your blog willbegin to establish authority andcan interest customers in thethings you have to offer.

PROVIDING VALUE

02:

It’s essential for bloggers to beknowledgeable in their field,otherwise the content theyproduce is all fluff and no value.Without value, your blog can’t betrusted.

Blogging is all about providingsolutions, and when you are ableto provide solutions, you buildtrust and become an authority inyour field. Your social shares andback-links from other authoritysites will grow exponentially asthis authority is built.

ESTABLISHING AUTHORITY

03:

Now that you know why you needa blogger, go out and find one! When choosing someone to be the voice of yourcompany through a blog, look for the following:

1. Experience with the product or service2. Exceptional writing skills3. A company employee or freelancer writer with apassion for what you do4. Creative and loves new ideas5. Skilled with search engine optimization

DerekPalizay.com/Content-Marketing

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