Why The

Is The New Sales Funnel

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• How the customer journey has changed

• Where your consumer’s purchasing journey is starting

• How to start illuminating the Dark Funnel

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What you’ll learn

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• There has been a decline in the number of prospects engaging with traditional website content

• Customers are making their purchase decision off-site

• Customers are arriving on a website, informed and ready to buy

The new Customer Dilemma

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• Study’s have shown that 67% of the customer journey starts off a brands website

• This can be as high as 90%

• Where are they making their purchase decision?

The Customer Journey Has Changed

Most of the purchasing journey is happening off-site through:

• Social

• Paid

• Competitive

• Influencers

• Any other channels not controlled by the

brand

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The Consumer’s Starting Point

This changes the traditional sales funnel, adding twists and turns.

Traditional Sales Funnel

New Sales Funnel

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The New Consumer Purchasing Journey

We Call ThisLACK of DATA& INSIGHT the

• Due to this shift, we need to start widening the focus from on-site content to off-site content.

• We need to start focusing on the Dark Funnel

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BuyersOn-Site

Off-Site is the Dark Funnel.

Illuminating The Dark Funnel

• We now need deeper reporting of off-site content to understand SEO, content and social efforts

• It needs to be better metrics then just likes, tweets and shares

• We also need a way of tracking unknown content being created and shared

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How To Start Illuminating The Dark Funnel

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• One way to illuminate the Dark Funnel is through smart URLs.

• This will track on-site and off-site content engagement.

Smart URLs

• At gShift, we are dedicated to solving the Dark Funnel dilemma and will continue to put unprecedented

technology onto the hands of marketers.

• We are obsessed with mapping out the customer journey and illuminating the Dark Funnel

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Next Steps Illuminating The Dark Funnel

Learn More: gShift.it/FindDarkFunnel