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Once Upon A Time… Why Storytelling Is The Most Powerful Marketing Tool Today

Why Storytelling Is The Most Powerful Marketing Tool Today

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Page 1: Why Storytelling Is The Most Powerful Marketing Tool Today

Once Upon A Time…

Why Storytelling Is The Most PowerfulMarketing Tool Today

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Once upon a time…

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Let me tell you a story…

Page 4: Why Storytelling Is The Most Powerful Marketing Tool Today

Remember when…

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Then a revolution…

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20 years later, life as we knew it changed forever…

February 4, 2004

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What do consumers want?

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How do we build that connection?

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Our brains crave storytelling

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How do we incorporate storytelling into our marketing?

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What exactly is content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.

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But wait!! There’s WOM!