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How to Tell Your Story (unlike everyone else) in 2015
(The right way)
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Here’s your full marketing OS. Reimagined.
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At Gravity4, wake up every morning upset about one core thing:
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It’s 2015 and 99% of people still market like its 2005.
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That’s it.
The reason we are so successful at Gravity4 isn’t our fancy office...
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It isn’t our good-looking employees. (Ok, maybe a little)
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Here’s your full marketing OS. Reimagined.
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It is based on the fact that we understand where the consumer
is today...
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And more importantly...
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Where they are going to be in 5 years.
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We’re passionate about the ways we get stumped as marketers.
Let me explain...
Marketers spend billions each year on:
Billboards,Direct mail, Print ads, Radio, TV...
Why?
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Many of these are collapsing in terms of getting the attention
of the user.
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Can you name the last time you:
Watched a commercial and engaged with it?
A.
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Here’s your full marketing OS. Reimagined.
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Rode as a passenger in the car and looked at a billboardrather than your cell-phone?
B.
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Were excited to open an email that came with the intentions
to get you signed up for something?
C.
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Then email us directly, and tell us about it.
We bet you can’t!
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And even if you can,
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Here’s your full marketing OS. Reimagined.
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You don’t seriously believe that billboards are worth as much now, as they were pre-cellphones, right?
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The same thing goes for email.
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If you’re reading this, and you work in email marketing...
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Here’s your full marketing OS. Reimagined.
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I want you to email us and tell us the last time you had a click-
through rate (CTR) of over
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The value proposition just isn’t the same as it used to be.
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And it’s because of (sorry to say) people like us. Oops.
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There was a time when you got super excited to buy $90 worth of steak for $45 on Groupon.
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But these days you label all that as spam before it even
hits your inbox.
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Because you’ve been getting blasted at scale for the last five years.
Gmail has your back.
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Here’s your full marketing OS. Reimagined.
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So, what’s the fix?
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What do you do when the ROI in 2015 for
Billboards, Direct mail, Email, Print ads, Radio, and TV
suck in comparison to 2005, 1995, or 1985?!
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Here is what it comes down to:
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Here’s your full marketing OS. Reimagined.
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Every single marketer out there is a storyteller.
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It is our job to tell our value proposition (our story)...
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To customers along the journey to purchase.
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Here’s your full marketing OS. Reimagined.
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Period.
And to be a good storyteller,
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First you need the attention of the customer to even get that chance.
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Attention is shifting, my friends, and it is shifting fast.
Our society is experiencing ADD at scale...
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Which means time and attention are commodities.
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They are by far the most valuable resources in the game.
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Most marketers treat paid media as a “distribution channel”,
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as just another way to blast you with the same ad a million times.
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They haven’t realized you’re annoyed, and lost your attention.
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They lost the opportunity to bring you value.
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The trick here...
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Here’s your full marketing OS. Reimagined.
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The way to truly succeed and provide value...
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Is to learn to story tell on a native-basis.
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Respect the psychology of what makes a Facebook user,
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Different from a web surfer.
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And, even more different than someone who reads articles.
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Can you understand why people find value in platforms?
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Because I promise you – those who cannot tell their stories on
today’s platforms are the ones who
will go out of business.
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Because they refuse to play like the year that it is
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Here’s your full marketing OS. Reimagined.
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Don’t be that company.
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See how you can natively master paid media marketing
with Gravity4.
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Questions?
Don’t hesitate to email us!
