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The Digital
Marketing Jungle Subhendu Pattnaik
Everything can be done better and solved better.
I believe
& Everything that comes around is here to solve something in a better way, do something in a better way.
Digital Marketing also is here to solve problems.
Why Digital Marketing?
• Create Awareness• Establish Brand• Communicate More• Monitor Response• Generate Leads• Others?
Interaction onGoogle Trends on Digital Marketing Jobs
Interaction onWhere?
Mumbai
Bengaluru
Delhi NCR
Gurgaon
Noida
Chennai
Hyderab
adPune
Kolkata
Ahmedabad
Chandiga
rh
Ghaziab
adJai
pur
IndoreKoch
i
Thane
Mohali
Luck
nowSu
rat
Other N
ational
Loca
tions0
100
200
300
400
500
600
Digital Marketing Jobs listed on Naukri.com as on 13 th November 2014
Interaction onHow much?
Interaction onWhat are they looking for?
Your Curriculum Your Curriculum
Read Beyond. Observe Beyond. Know Beyond.
• Contributing to and developing long-term marketing plans and strategies and executing them
• Unique Innovative Content Creation & broad understanding of User Interface design. (Webpages, Blogs, Brochures, Whitepapers, Newsletters, Webinars and more)
• Website Optimization (Knowledge of Google PageSpeed, Google Webmasters, W3C, Analytics and others)
• Search Engine Optimization, Pay-per-Click (Adwords)
• Email Marketing, Webinar Marketing & Video Marketing (Mailchimp, GetResponse, GotoWebinar etc)
• Press Releases & Online Media Buying (PRWeb & Others)
• Research Newer methods of client acquisition, engagement
Practical Digital Manager’s Tasks
• ReTargeting• HeatMaps• Drip Marketing• Exit Intent• Event Tracking• URL Masking & URL Tagging• Marketing Automation
Latest Concepts you must be aware of
Welcome to the Digital Jungle
Digital Media Potential– 850 Million people in Facebook,
465 Mn accounts in Twitter, 150 Million people in Linkedin, Almost 400 Mn accounts in Google+ And Hundreds of millions who consume information online.
Harnessing the Potential is challenging– The Mashable infographic shows
what kind of data is getting generated every minute, worldwide.
– Your messages have to cut the clutter and reach your target audience. How?
Marketing Tools – The more you know the better.
BasicsGet Prepared Starting Today!
Be Unique.
Be Expressive.
Be Social.
Digitally Market Yourself
Disclaimer• Digital Marketing is only 30% or less of Entire Marketing. The tip of the
iceberg.• Each portion of Digital marketing I believe is a full-time job Opportunity –
Please imagine the vastness of each portions accordingly.• Then you can appreciate how vast Marketing as a subject is.
Disclaimer
