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AdSure is Digitize New Media's best in class RTB network. We manage our own proprietary data warehouse and a combination of bespoke and third party tools to ensure industry leading results for all our clients.
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Ireland’s original Display performance network
We’re not magicians
We’re not Rocket
Scientists
We’re just people with…..
Data Expertise
Best in class Tools
Unique Reach
Business Insights
Data ExpertiseOnsite data team:
- Proprietary data collection: - 4 years of data: 309GB (compressed)- Organic & ever-evolving- Giving unrivalled insight - Fully compliant with EDAA practice
5 Billion data records per month!
Data ExpertiseOnsite data team:
- Proprietary data collection: - 4 years of data: 309GB (compressed)- Organic & ever-evolving- Giving unrivalled insight - Fully compliant with EDAA practice
Unique ReachWe have the best reach of all networks:
- Our managed publishers- Close relationship with SSP’s- Seat on all major RTB platforms incl.
FB
Best in Class Tools
We use a combination of bespoke & 3rd party tools:
- Optimisation: Frequency/Recency modelling; Dynamic Behavioural segments; Contextual targeting
- Qualitative: CV tools; Invalid activity monitoring; Human vetting
Business Insights
All campaigns treated Uniquely:
- Understanding the business goals- Assessment of the competition- Understanding the customer
motivation
And an approach that’s…
Collaborative
Diagnostic
People driven
CollaborativeWe work with you on your brief in order to build the best campaign:
- ID of audiences behaviour- Balance of retargeting V prospecting- Role of Recency & Frequency- Optimal campaigns weights- Retargeting & cookie strategies
DiagnosticWe approach every campaign by:
- Analysing the market & competitors- Understanding the path to conversion- Developing a clear strategy: not
spray & pray!
People DrivenHumans make the key decisions:
- Data, Traffic & Account Managers work together
- Experienced local team- All campaigns monitored daily- Campaigns are fluid and ever-
changing
In practiceSome case studies:
Education Utility Insurance Entertainment
123.ie 3 Mobile AIG An Post Apache Pizza Associated Press Aviva AXA BMW BOI Bord Gais Breakaway Brittany Ferries Carphone Warehouse Carzone.ie Chartis CIMA CoolTech DAA Dalata DBS Debenhams Digital Marketing Institute Dulux EBS EFD Eircom Emo Oil Failte Ireland Ford GSK Hello.ie HSE IDA Ikea Imagine Irish Cancer Society Irish Life KBC Kelloggs Laya Leinster Rugby Liberty Lifestyle Mazda Meteor Natural Medicine Co. Nestle Newstalk NSAI Newstalk NSAI Nutricia Optilase PrePay Power PTSB Quote Devil Specsavers Spotify St. Vincent De Paul Sunday Business Post Suzuki Therapie Tropical Sky Ubisoft UK Nationwide UPC VHI Vodafone Volvo Windsor Motors Zurich Life
123.ie 3 Mobile AIG An Post Apache Pizza Associated Press Aviva AXA BMW BOI Bord Gais Breakaway Brittany Ferries Carphone Warehouse Carzone.ie Chartis CIMA CoolTech DAA Dalata DBS Debenhams Digital Marketing Institute Dulux EBS EFD Eircom Emo Oil Failte Ireland Ford GSK Hello.ie HSE IDA Ikea Imagine Irish Cancer Society Irish Life KBC Kelloggs Laya Leinster Rugby Liberty Lifestyle Mazda Meteor Natural Medicine Co. Nestle Newstalk NSAI Newstalk NSAI Nutricia Optilase PrePay Power PTSB Quote Devil Specsavers Spotify St. Vincent De Paul Sunday Business Post Suzuki Therapie Tropical Sky Ubisoft UK Nationwide UPC VHI Vodafone Volvo Windsor Motors Zurich Life
Please talk to us:
- Detailed or not so detailed briefs- Risk sharing on any test campaigns- Agree KPI’s/Targets- Be open-minded about cookie set-up- Share data!