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SIMANTEL 2016– SiriusDecisions“B-to-B Marketing Automation Study” (2014)
11 timesThere are nearly
using Marketing Automation today than in early 2011
SIMANTEL 2016
76%of large companies with 100+ employees use MA
– Buyer Zone, The State of B2B Lead Generation Report (2013)
SIMANTEL 2016
60%of companies with
>$500M revenue use MA
– Raab Associates, Marketing Automation Industry Overview (2014)
SIMANTEL 2016
-Susie Ketterer, Principal at Simantel
My flight was delayed an hour and I received an “I’m sorry” email. Not something you see
everyday from an airline.
“ “
SIMANTEL 2016
-Alicia Ruemelin, Digital Brand Manager at Simantel
I am a 30-year-old female receiving
daily emails about buying dentures.
“ “