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CAPABILITIES PRESENTATION

WHITELABEL CREATIVE

2017 No: V 01

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―TOBA BETA

“MEMORIES ESTABLISH THE PAST; SENSES PERCEIVE THE PRESENT; IMAGINATIONS SHAPE THE FUTURE.”

ETHOS

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ensorium

A sensorium is the sum of an organism's perception, the "seat of

sensation" where it experiences and interprets the environments within

which it lives.

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WhiteLabel is built on the belief that consumption of goods and services, now more than ever, is destination and experience driven.

FRESH PERSPECTIVE. PROVEN EXPERIENCE. GOOD SENSE. CREATIVE SENSIBILITIES.

We have a well-honed aesthetic appreciation and experience in working with creative teams

across a RANGE OF DISCIPLINES.

WhiteLabel uses these RESOURCES and vast experience to deliver BESPOKE SOLUTIONS

for each client’s needs and objectives.

We are an independent creative company. We partner with global and emerging

businesses to design SENSORY IDENTITIES, BRANDING & EXPERIENCES

through SOUND, SCENT, SIGHT, TOUCH & TASTE.

/ Who We Are

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“CUSTOMERS FORM PERCEPTIONS OF YOUR BRAND BASED ON HOW THEY EXPERIENCE IT THROUGH THEIR SENSES.”

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Our strategic thinking gives WhiteLabel the conceptual framework to understand

the needs of today’s LUXURY and LIFESTYLE BUSINESSES. We give brands

ORIGINAL NARRATIVES, EXPLOSIVE STORIES, and CONCEPTS inspired by

the COUNTER-CULTURE.

Creating targeted and NICHE CULTURAL PROGRAMMING across numerous

LIFESTYLE VERTICALS, INCREASES THE DRAW, ENGAGEMENT and RETENTION of

high touch consumers.

SENSORY MEMORY is one of the most powerful triggers of emotional recall.

Engaging every relevant sense whenever possible is the key to creating

an exponentially more IMPACTFUL EXPERIENCE or DISTINCT MEMORY.

/ What We Do

ENHANCE CUSTOMER PERCEPTION

ENCOURAGE REPEAT VISITS & PURCHASING

SWAY CUSTOMERS TO RECOMMEND THE BRAND & EXPERIENCE TO OTHERS

INSPIRE BRAND LOYALTY AND ADVOCACY

INCREASE ROI ON MARKETING & PR SPENDS

TAKE CONTROL OF YOUR BRAND EXPERIENCE.

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/ How We Do It

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WE DON'T WORK FOR CLIENTS, WE WORK WITH THEM. Chemistry and fit

are hugely important to us; HONEST, OPEN RELATIONSHIPS ARE THE KEY

TO UNLOCKING GREAT WORK.

Dependent on what the best path forward is determined to be, THE UNIQUE

SERVICES OFFERING is dialed in and delivered on by the WhiteLabel team

and A TAILORED GROUP OF BEST IN CLASS PARTNERS with unrivaled expertise

in their area of specialization.

Each WHITELABEL client engagement BEGINS with a FULL BRAND

IMMERSION to understand the unique NEEDS and OBJECTIVES.

SENSES

WhiteLabel has carefully studied the full spectrum of engagement with the

senses, and how to harness this engagement for the purposes of creating

BRAND EXPERIENCES and CULTURAL PROGRAMMING.

Sensory Branding and Cultural Programming through the extensions of SOUND, SCENT, SIGHT, TOUCH and TASTE create truly unique experiences that leave a visceral connection with one’s desired audience. The development of these pillars allows for proprietary control over your brand’s cultural ecosystem.

This understanding has led to the development of a SIGNATURE SERVICES

offering, coupled with a multitude of BEST IN CLASS PARTNERSHIPS with

PIONEERING ENTITIES and TOP LIFESTYLE EXPERTS who embody the essence of

the services they offer.

The unparalleled capabilities and access across so many different SENSORY

and CULTURAL VERTICALS, enables WhiteLabel to exist as a ONE OF A KIND

offering to a PREMIERE LUXURY and LIFESTYLE focused clientele.

/ What We Can Do

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MOST BRANDS STILL CONCENTRATE ALMOST EXCLUSIVELY ON VISUAL MARKETING, even though research has shown that marketing that also utilizes

the senses of smell, hearing and touch are exponentially more effective. CUSTOMERS EXPERIENCE YOUR BRAND THROUGH THEIR SENSES

AND FORM LASTING EMOTIONAL ASSOCIATIONS and ATTACHMENTS BASED ON THAT SENSORY INPUT, so strategically using the different senses

to connect with them makes excellent business sense.

More than meets THE EYE.

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SOUND1

"EACH MEMORY AND EXPERIENCE HAS A SOUNDTRACK OF IT'S OWN."

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WhiteLabel’s sonic branding team has been an industry leader for over

15 years, creating multi-tiered identities for some of the world’s most

iconic Fashion Houses, as well as globally relevant & recognized

LUXURY HOSPITALITY, NIGHTLIFE, F&B, and LIFESTYLE PROPERTIES.

WhiteLabel clearly defines our client’s sonic music identity and

develops a HARDWARE, TECHNOLOGY and MUSIC NARRATIVE to work

in concert with existing brand passion points.

By integrating this new core Music Narrative into the existing DNA,

the brand gains control over the consistency of MESSAGING and

ENGAGEMENT while it SCALES, REGIONALIZES, TRENDS and EVOLVES

over time.

SERVICES

SONIC IDENTITY

MUSIC CURATION

DJ AND LIVE MUSIC PROGRAMMING

SOUND SYSTEM DESIGN & IMPLEMENTATION

INDUSTRY ALIGNMENTS & PARTNERSHIPS

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/ Sonic Branding

SOUND

SIGHT2

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“SEEING IS ABOUT KNOWING WHERE TO LOOK AND WHAT TO LOOK FOR - OPENING YOUR EYES AND MAKING UNEXPECTED CONNECTIONS THAT REVEAL UNARTICULATED NEEDS.”

WhiteLabel has extensive experience in the VISUAL CURATION and

programming of PHYSICAL ENVIRONMENTS and EXPERIENCES

through ART, LIGHTING, VISUALS and VIRTUAL REALITY.

WhiteLabel clearly defines our client’s AESTHETIC and intended VISUAL

MESSAGING and then develops a VISUAL NARRATIVE to work in concert

with the existing brand PASSION POINTS.

WhiteLabel is also at the forefront of VIRTUAL REALITY (VR) and

AUGMENTED REALITY (AR), the groundbreaking new mediums for

EXPERIENTIAL and IMMERSIVE CONTENT delivery. These PREMIUM

CONTENT experiences combine the best in TECHNOLOGY and DIGITAL

STORYTELLING, and are of HIGH VALUE for SALES and MARKETING

ENGAGEMENTS.

SERVICES

VISUAL IDENTITY

CREATIVE DIRECTION

ART CURATION

ART PROGRAMMING

VIRTUAL REALITY EXPERIENCES & IMMERSIONS

LIGHTING DESIGN AND VISUALS PROGRAMMING

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/ Visual Branding

SIGHT

SMELL3

―MARTIN LINDSTROM

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“75% OF THE EMOTIONS WE GENERATE ON A DAILY BASIS ARE AFFECTED BY SMELL. NEXT TO SIGHT, IT IS THE MOST IMPORTANT SENSE WE HAVE.”

Having been identified as one of the top 5 boutique creators and

purveyors of LUXURY SCENTS in the world, along with one of the

most extensive scent and FRAGRANCE LIBRARIES, the WhiteLabel

SCENT IDENTITY and BRANDING team has deep expertise in

CONNECTING WITH CONSUMERS through SCENT and SCENT

DRIVEN EXPERIENCES.

This experience can exist in the EXPERIENTIAL CATEGORY, through

EVENTS, ENVIRONMENTS and INTERACTIVE EXPERIENCES. It can

also make its way into DISTINCT PRODUCTS that carry with them

the brand identity wherever they go. These unique products can

include ROOM SCENTS, CANDLES, DRAWER LINERS, STATIONERY,

BATH and BEAUTY PRODUCTS, INCLUDING FRAGRANCES.

WhiteLabel translates a brand’s essence into a scent identity,

enriching all brand elements to create SIGNATURE EXPERIENCES.

WhiteLabel scent identities ATTRACT CONSUMERS, GENERATE

MORE REVENUE, IMPROVE CUSTOMER SATISFACTION, enhance the

perception of the brand and DEEPEN BRAND LOYALTY.

SERVICES

SCENT IDENTITY

SCENT PROGRAMMING

OLFACTORY ART

PRODUCT DESIGN, DEVELOPMENT & IMPLEMENTATION

/ Scent Branding

SCENT

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TOUCH4

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“INSTINCT AND INTELLECT COMBINE TO HELP NAVIGATE UNCERTAINTY; TO IDENTIFY AND DEFINE THE RIGHT OPPORTUNITIES AND SHAPE UNIQUE, CREDIBLE WAYS FORWARD.”

WhiteLabel’s team designs and produces tailor-made objects.

Each creation is displayed like a modern fairy tale paying homage

to brand and product. OUR OBSESSIONS: HISTORY, THE SENSES,

MANUFACTURING, DETAILS, FINISHES and EXCEPTIONAL QUALITY.

We believe we owe brands an excellence equal to

their own.

Our vision of corporate COMMUNICATIONS COLLATERAL whether

external or internal is based upon our INTIMATE KNOWLEDGE of

BRANDS and LUXURY HOUSES.

WhiteLabel’s sense of STORYTELLING nourishes brands with

STORIES, TALES, HEROES and DESIRABILITY. Graphic design: an art

we stress test to ensure that our CREATIVITY is always exactly what's

needed. Our production partners allow us a direct and demanding

dialogue with our suppliers.

SERVICES

BRAND IDENTITY

BRANDED ASSETS DEVELOPMENT

PRODUCT DESIGN, DEVELOPMENT & IMPLEMENTATION

COUTURE STAFF UNIFORM & ACCESSORIES DEVELOPMENT

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TOUCH/ Tactile Branding

5TASTE

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“TRUE UNDERSTANDINGAND EXPERTISE EMERGE THROUGH GENUINE INTEREST, IMMERSION,EXPERIMENTATION AND FIRST-HAND SENSORIAL EXPERIENCE.”

From BUILDING NEW CONCEPTS to GROWING EXISTING ONES to

DEVELOPING and CURATING BESPOKE EXPERIENCES, we know

the ins and outs of the Food & Beverage world.

We know what rules to break, and which ones to follow to FUEL the

potential, PASSION, and PARTICIPATION when it comes to developing

a brand identity through and around Food & Beverage offerings and

experiences.

WhiteLabel recognizes and honors the important role that TASTE

BRANDING and IDENTITY DEVELOPMENT plays when positioning

a brand or brand experience, through proper Food & Beverage

curation, as well as culinary and cocktail experiences.

SERVICES

CULINARY IDENTITY

CULINARY PROGRAMMING

F&B CURATION

COCKTAIL IDENTITY

COCKTAIL PROGRAMMING

COCKTAIL CURATION

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TASTE/ Taste Branding

CULTURE

WhiteLabel adheres to the strong belief that the key to building or

maintaining a Luxury or Lifestyle brand with longevity and iconic

status is to develop AUTHENTIC, RELEVANT, ENGAGING and

SELF PROPAGATING PARTNERSHIPS and PROPRIETARY

CULTURAL PROGRAMMING in any of the many compelling

Lifestyle verticals.

LIFESTYLE PARTNERSHIPS

HOSPITALITY PROPERTIES

F&B PROPERTIES

NIGHTLIFE PROPERTIES

HEALTH, WELLNESS & MINDFULNESS PROPERTIES

RETAIL PROPERTIES

LIFESTYLE GATHERINGS

DEVELOPING EVENTS AND EXPERIENCES

AROUND KEY CULTURAL GATHERINGS

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CULTURE/ Development & Programming

ONGOING ACROSS MULTIPLE LIFESTYLE & PASSION POINT VERTICALS

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NETWORKING

CO-WORKING

DESIGN & FASHION

FINANCE

COFFEE

TEA

WINE

COCKTAIL

MINDFULNESS

NUTRITION

WELLNESS

FITNESS

TECH

MUSIC

FILM

INNOVATION

ACTIVATIONS/ Development & Programming

PROFESSIONALLY PURSUE

CONTENT CREATION

CREATING CONTENT STEMMING FROM ANY OF THE SERVICES/

CAPABILITIES OR ANY COMBINATION THEREOF

FOR PROGRAMMED CONTENT

FOR BRANDING & MARKETING & PR ASSETS

FOR SOCIAL MEDIA

EXPERIENTIAL ACTIVATIONS

EVENTS SPECIFIC TO ANY OR ALL SENSORY VERTICALS

/ A Few Clients

THANK YOU.