Link Building Techniques I’m Focusing This Year

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Link Building and Content Marketing Techniques

I’m Focusing This Year@venchito14

WHO’S THIS GUY?

Venchito Tampon Jr.Lead Link Building Specialist, Digital Philippines

• 1 ½ year experience in the search industry• Worked for Hyperlynx Media, headed by Jon Cooper• SEO, Link building background• Owns DigitalPhilippines.net• Passion for actionable link building techniques

Link Building and Content Marketing Techniques

I’m Focusing This Year@venchito14

AS SEEN ON:

INTRODUCTION

Link building is not dead.It’s just becoming more difficult, time consuming and costly.

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LINKS THAT MATTERS THESE DAYS

Relevant-oriented links.Authority links.Contextual links (editorially-driven).

more difficult, time consuming and costly.

LINK BUILDING TECHNIQUES

Should depend on:• Client’s unique selling points (products/services)• Available resources• Current link profile

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BROKEN LINK BUILDING

Tools needed:Ahrefs/OSECheck My Links (chrome extension)Link prospecting queriesGmail or any outreach tools (Buzzstream)A good offer

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BROKEN LINK BUILDING

Search queries: inurl:links OR inurl:resources “selling point”Link query tools:http://www.targetlocal.co.uk/tools/link-prospecting-query-builder/http://www.soloseo.com/tools/linkSearch.html

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BROKEN LINK BUILDING

Search query: inurl:.edu intitle: links OR intitle:resources “quit smoking”

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BROKEN LINK BUILDING

Check red highlighted links if they’re really broken.

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BROKEN LINK BUILDING

Find their contact details (Name, email address, Twitter profile)

See the website’s: Profile pages (About me, Our Team) Blog/content manager Use the combination of Gmail and Rapportive (name + domain)

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BROKEN LINK BUILDING

Validate the email using the rapportive feature in the right side of screen.

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BROKEN LINK BUILDING

Create at least 2 email templates for the outreach phase, then do testing for the first 20% of your link targets.

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BROKEN LINK BUILDING

GUEST BLOGGING

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GUEST BLOGGING

Guest blogging is not dead.You just need diversity and a good strategy to do it. Vary the link acquisition methods you use. Vary your anchor texts (anchor text is still important these days).

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GUEST BLOGGING

Find guest blog targets using the following: Author footprints (use Followerwonk, Twitter and Google search) Use search queries (e.g. “contribute” “your industry”

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GUEST BLOGGING

Qualify your guest blog targets using the following quality indicators: Relevancy Domain Authority Organic search traffic (use SEMRush) Engagement (blog comments, social shares) Alexa traffic (optional)

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GUEST BLOGGING

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GUEST BLOGGING

When writing a guest post: Always think of your users. Remember that your guest post should

drive referral traffic to your website (not only giving you links). Apply co-occurrence to your post (use industry terms to describe and

surround your links). Always be reminded by the guest blogging guidelines.

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GUEST BLOGGING

Tip: Combine low, medium and highly competitive keywords to come up with a powerful long tail keyword that you can target for your guest posts.

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GUEST BLOGGING

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GUEST BLOGGING

If you do that, you’ll have chances of ranking your guest posts for desired keywords.

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GUEST BLOGGING

Outreach tips: Do not submit completed articles unless the guest blogging guidelines

say so. Offer 2-3 topic suggestions to the content manager. Take time to customized your guest blogging pitch (name, blog title). Be honest. Add proofs of work (use linked titles rather than URLs) Ask first if he/she is still accepting guest contributions (this can be

included in your first paragraph).

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OTHER LINK OPPORTUNITIES

Product reviews Interviews

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PRODUCT REVIEWS

Instead of asking for a product review from a blogger, why not publish a product review on your blog. Then ask the product content manager if he/she can link back to you.

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PRODUCT REVIEWS

You can just mention the product/tool in one of your posts.

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PRODUCT REVIEWS

Get links from tools/products you’ve mentioned in your post.

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PRODUCT REVIEWS

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PRODUCT REVIEWS

Get featured on the review/testimonial page of the product site.

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PRODUCT REVIEWS

Get featured on the review/testimonial page of the product site.

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PRODUCT REVIEWS

Identify tools/products in your industry that are not your direct competitors but are related to your business.Mention them in your blog posts or write a review about the product.Then simply ask for a link (chances are they will give it to you).

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INTERVIEWS

To maximize your interviews, here are a few actionable tips: Target influential people in your field (those that have blogs so they

can link to you, know the industry really well and those that are easy to reach out). Use Followerwonk and Google search to find them.

Find a topic that is actionable and has not been covered on other blogs (use Quora, Twitter, forum boards to find commonly asked questions).

If you’re doing a group interview, then ask your participants only one question.

Reach out to them and ask your question(s). Combine all their contributions into one big post and share it.

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INTERVIEWS

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INTERVIEWS

Get links from round-ups and resource pages.

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INTERVIEWS

Because you have built relationships with contributors, you can get links from their about pages.

Questions?@venchito14Visit me at

www.digitalphilippines.net