Embed Size (px)
DESCRIPTION
The #4 social referral network is dying. Their focus on mobile has begun to have a negative effect on their web authority. Get the full story here: http://uber.la/2014/10/whats-killing-stumbleupon/ - John McElhenney @jmacofearth
Citation preview
Client site – 2 – 3 million monthly views
This site – 30k monthly views
Additional site – 20k monthly views
StumbleUpon’s Glory Days
What’s Killing StumbleUpon?
What’s Killing StumbleUpon? - John McElhenney / http://uber.laCC 2014, share with attribution 10-30-14 - @jmacofearth
StumbleUpon is EvolvingBut the transformation may be hurting its core relevance in the social community.
• Technical troubles synchronizing their mobile app with the website caused login problems.
• New LIKE add does not allow for user classification
• Focus on mobile space may be killing their web dominance
• #4 Social referral network, but dropping
• Massive spike in activity March – May 2014 just before the dropping influence
• New video-focused app 5by
