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INTEGRATE MOBILE• Make transition seamless from desktop
to mobile– Encourages use on multiple devices– Navigation should be simple
• Mobile as an extension of online– Certain features should be uniform across
platforms
• SMS marketing for supplemental reach – Provide local offers and information
pertinent to the consumer– Allow consumers to opt in
ercsms.com | 608-837-5270 | [email protected]
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COMBINE MOBILE PLATFORMS• Offer both apps and SMS messaging
– Tackle different market segments– Provide a uniform message
• Provide relevant ways for consumers to interact– Engaging mobile ensures consumer
participation
ercsms.com | 608-837-5270 | [email protected]
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MAKE MOBILE USEFUL• Apps should provide new opportunities
– Apps should provide incentives– Encourage habitual use
• Develop Mobile Search– Message will be more targeted– Company website is easier to digest
ercsms.com | 608-837-5270 | [email protected]
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UNDERSTAND PROGRESS• Campaign must be quantifiable
– Marketers should track campaign outcomes– Results should be used to further improve
• Campaign should evolve– Acquiring feedback and data allows
campaigns to evolve and become more successful
ercsms.com | 608-837-5270 | [email protected]
