WHAT IS MARKETING AUTOMATION?

Basic Concepts - Pipefy Communication

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Table of Contents:

1. Concept of Marketing Automation

2. What is Marketing Automation?

3. Why use Marketing Automation?

4. Automate with Pipefy!

Concept of Marketing Automation

Technical definition of marketing automation, according to Techopedia:

Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.

What is Marketing Automation?

Marketing automation means using applications (local or cloud-based) to replace tasks that don’t necessarily need the “human component” to be executed.

What is Marketing Automation?

Think of the emails you get every month from your credit card company: they’re customized with your name, account balance, personal information, etc.

They were not manually written and sent by a human being…well, the actual template was created by a person, but the data was inserted by a software, and it was probably sent to you by this same software.

What is Marketing Automation?

This type of activity, if done by a person would be extremely repetitive, boring, time consuming and…prone to error (due to all the reasons we just named above).

Let’s face it, it would be modern day torture to have a person manually send hundreds or even thousands of emails when there’s an easier way to do it.

Why use Marketing Automation?

Marketing automation helps eliminate the need of having a person manually taking care of repetitive tasks day in and day out.

By allowing a software to do it instead, you’ll prevent risks, such as writing the customer’s names wrong, sending emails twice, etc.

Why use Marketing Automation?

Even though marketing automation doesn’t guarantee your processes will be mistake-proof, it’s a great way to “de-humanize” tasks that don't really need to be done by humans (and it helps save time and money)!

Automating is specially valuable if you’re working with limited resources and a limited amount of people in your marketing team.

Machines are your friends and they’re here to stay so we might as well make the best of it!

Automate with Pipefy!

Pipefy allows you to connect and automate simple tasks through the use of very useful management tools, such as email templates and process connections.

The emailing feature called allows you to send personalised emails (using dynamic content from your cards) from previously specified phases of your processes.

Start automating your processes on Pipefy!Enjoy the 30-day free trial and leave mistakes in the past.

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