What does the future of automotive technology mean for us culturally and commercially?

Daniel WalpoleStrategic Planner

thisisreup.com

“With pure, piloted driving,

the driver can take his hands off the steering wheel. He is liberated to do different

things.”

Rupert StadlerAudi

“Your car is going to be one delightful

computer rolling down the street”

Jen-Hsun HuangCEO Nvidia group

Driverless technology

Connected technology

Where the peddle meets the metal

Task driven Need driven Task driven

Emotional connection

Setting the scene

years of our life is spent in a car4.3

hours a year spent on congested routes91

of cars have just one occupant60%

of people in the UK commute by car57%

of people use apps when bored or killing time68%

Apps per smartphone user23

Value of Apps to UK brands£4b

Average amount, a smartphone user spends through apps each year£89

of leading brands have a smartphone app91%

We turn to technology when bored

Brands exploit this to create new experiences

We tailor our smartphones to ourselves

Location based marketing is key

An opportunity to replicate this with in-car technology

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Media potential

A digital platform where

brands and businesses can

easily create new

experiences

Motor related businesses

interacting with the car and the drivers in real-

time

Brands tailoring personal

content to the right audience…

…at the right time

Brands creating connections

beyond the car…

…user to user…

…device to device

Creating a smartphone experience in a car

Real-time bidding with essential automotive expenses

Real-time data creating more in-depth brand engagements and connections

Connecting the car to a greater digital environment

Smart device first - car second

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Cultural challenges

of people wouldn’t trust a autonomous car without a driver43%

of people wouldn’t want to be a passenger in a driverless car48%

are horrified by the idea of driverless cars16%

Yet more personal data being bought, sold and shared

would rather buy a second-hand carand spend the cash elsewhere67%

would rather invest in the latest smartphone model than a new car65%

don’t see any great value in digitally connected cars49%

Distrust in driverless technology

Lack of understanding in how insurance and motoring laws will change

General distaste for personal data being sold

New marketplace is less engaged with the automotive industry

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Creating cultural acceptance

Identify the ‘soft’ culturally acceptable opportunities

Right content

Right device

Right time

Right content

Right device

Right time

Thank you

Daniel WalpoleStrategic Planner

thisisreup.comlinkedin.com/in/danielwalpole