What are the Tasks Necessary for Successful Marketing

Management?

Developing Marketing Strategies and Plans

Identify potential long – run opportunities, given market

experience and core competencies

Capturing Marketing Insights

Closely monitor marketing environment to assess market potential

and forecast demand

Connecting with Customers

Try to create best value for chosen target markets and develop

strong, profitable, long-term relationships with customers

Building Strong Brands

Pay close attention to competitors, anticipating their moves and

knowing how to react quickly and decisively

Shaping the Market Offerings

To gain a competitive advantage provide leasing, delivery, repair,

and training as part of its product offering

Delivering Value

Determine how to properly deliver to the target market the value

embodied in its products and services

Communicating Value

Adequately communicate to the target market the value embodied

by its products and services.

Creating Successful Long-Term Growth

Initiate new-product development, testing, and launching as part

of its long-term view

R E F E R E N C E S

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