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Photo by shindoverse - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8052628@N05 Created with Haiku Deck
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Identify prospects
Decide which customer
should get particular
offer
Deepen customer
loyalty
Reactivate customer
loyalty
Avoid serious customer mistakes
Photo by zubrow - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/58980484@N08 Created with Haiku Deck
Situations non-conclusive of DBM
Building & maintainance of
DBM is high
Not everyone in the company is
customer oriented
Not all customer want relation with
company
Assumption behind CRM may
not always be true