WHAT ARE THE KEY ISSUES WITH E-COMMERCE AND M-COMMERCE ?

E-COMMERCE USES A WEB SITE TO TRANSACT OR FACILITATE THE SALE OF PRODUCTS AND SERVICES ONLINE.

ONLINE RETAIL SALES HAVE EXPLODED IN RECENT YEARS BECAUSE OF CONVENIENCE, INFORMATION AND VASTLY PERSONALISED

EXPERIENCES FOR DIFFERENT CONSUMERS.

Only 5% visits to department stores leads to sales.

Whereas only 2-3% visit to online retailers leads to sales.

M-COMMERCE : THE EXISTENCE OF MOBILE CHANNELS AND MEDIA KEEPS CONSUMERS CONNECTED WITH BRAND THROUGHOUT THE

DAY.

M-Commerce has a strong foothold and is becoming more prevalent in countries like U.S.

With m-commerce getting popular day-by-day, banks have also launched their mobile apps which

can be used for multiple purposes.

but both e-commerce and m-commerce have some key issues….

GPS technology raises privacy issues as the location of an individual can be pointed at any time and can

be misused.

1

There is no interaction or consultation while shopping using these modes.

2

3The relation between the producers and the intermediaries get soured as the profit of the

intermediaries are divided due to customers opting for these modes.

Created by NILESH RANA of IIT BHU under the guidance of Prof. SAMEER MATHUR, IIM LUCKNOW

www.iiminternship.com

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