What Are Some Core Marketing Concepts ?

NEEDS

Basic human requirements.

WANTS

Desire for specific objects that might satify needs.

DEMANDS

Wants for specific products backed by ability to pay.

TARGET MARKETS

Which presents the greatest oppurtunities

SEGMENTATION

Dividing the markets into segments.

POSITIONING

Delivering some central benefits.

Café Coffee Day strive to build brand image.

OFFERING Making intangible

value proposition physical

BRANDS Offering from a

known source

Product’s capacity to satisfy needs as per customers estimation.

SATISFACTION

Person’s judgment of a product of a product’s perceived performance in a relationship to expectation.

MARKETING CHANNELS

• Communication • Distribution• Service

SUPPLY CHAIN

COMPETITION

All the actual and potential rival offerings and substitute

MARKETING ENVIRONMENT

• Task environment :producing, distributing, etc

• Broad environment: demographic, environment, economic, etc.

CREATED BYHarshveer Singh, JSS NOIDA , during

an internship by Prof. Sameer Mathur,IIM Lucknow.

www.IIMInternship.com