Weekly Grocery Insight Report 31st july

Weekly Grocery Insight Report

26/07/15 – 01/08/2015

Copyright © 2015 Cosine UK

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead Customer

Message

Secondary

Supporting

Message

Top 2

Deals

• Get Summer

Sorted• Back To School

• Prosecco: £7.50 to £10

• Walkers crisps x 10: £2

• Back To School

• Fuel Save Ending

On 31st August

2015

• Wine: From £4.99

• Frexinet Cava: Save 1/3 or

£6.66

• One Stop- School

Shop- Class of

2015

• Outdoor Living

• Velvet Comfort Toilet Tissue

16pk: £5

• Pampers Baby Dry Nappies:

£14

• £15 Summer Bonus• The Garden's

Calling

• School Wear: from £2

• Pilgrims Choice Cheese: ½

price

• Wine/

Champagne/

Bottled Beer And

Ciders

• Dine In For Two £10

• Wine/ Champagne/ Bottled

Beer And Ciders: Buy 6 Save

25%

• Dine In For Two: £10

• Summer Is For• Pick Your Own

Offers• N/A

• Summer Sizzler • Great Deal Locally• Velvet Toilet Rolls x16: £5

• Finish Dishwasher Tablets: £7.99

• Your Favourite

Things For Summer

For Less

• N/A • N/A

• Save & Shop A Lidl

Smarter

• Discover New

Ideas

• Mister Chocolate Caramel

Biscuit Bars 5pack: 81p

• Little Gem Lettuce: 35p


Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Get Summer Sorted: Bunting, shelf fins and

overhead signs

Supporting

Themes• Back To School: Hanging signs and shelf fins

Key

Promotions

• Lighting Charcoal 6kg: £8

• Lamb: £18 to £10 per kg

• Tropicana: £2.50 to 3.60

• Fairy Non-bio Pods: £7 to £11

External / Car

Park

• Back To School: Banners and stands

• Get Summer Sorted: Banners

Front Of Store

(Theme

POS, Pallets)

• Ribena £1.50 Promotion: Security Gate

Shrouds

• Nectar Double Points: Stands

Stanway, Colchester, EssexWednesday 29th July


Store

Date

In-S

tore



Seasonal

Aisle

• Back To School Uniform: Hanging signs and

shelf fins

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Holiday Shop: Shelf fins

• Buy 6 or more bottles of wine: Save 25%,

Stands and a-boards

Checkouts

(Theme,

Space,

Point Of Sale)

• Sainsbury’s Bank: Point of Sale and

overhead signs

This Weeks

Top 2 Deals• Prosecco: £7.50 to £10

• Walkers crisps x 10: £2

This Weeks

Top 2 Deals

(Floral)

• Bouquets: from £3.50



Store

Date

In-S

tore



Key Theme

• Get Summer Sorted: Signs, bunting and

wobblers all around the store promoting the

event. Also a gondola end supports picnic

products on various offers

Supporting

Themes

• Nectar: Exchange online for 1000 Nectar

points worth £5= 2 tickets to Vue Cinema or

2 pizzas at Pizza Express. Advertised on the

store window and checkout

Key

Promotions

• Fanta/ Sprite 2L: £1.50

• Bulmer's Cider Single Bottles: £1.50

• Budweiser 4pk: £3.50

• Beer/ Lager Selected Single Bottles: 3 for £5

• Coca Cola 1.75L: 2 for £2

• Cadburys Chocolate Bar: £1

• Tyrrells crisps: £1.25

• Lunch Meal Deal: £3

External / Car

Park

• Pavement Sign: Fanta/ Sprite 2L, McGuigan

Chardonnay Shiraz £5

• Window Sign: Nectar points promotion

Front Of Store

(Theme

POS, Pallets)

• Charcoal bags: £4.50 stack

Clapham Wednesday 29th July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Health And Beauty Selected: 3 for 2

highlighted with shelf stripping in the

department window

Checkouts

(Theme,

Space,

Point Of Sale)

• Cadburys Confectionery Selected: 2 for £1

Shipper

This Weeks

Top 2 Deals

• McGuigan Chardonnay Shiraz: £5

• Health & Beauty selected: 3 for 2

This Weeks

Top 2 Deals

(Floral)

• N/A


Clapham Wednesday 29th July

Store

Date

In-S

tore



Key Theme

• Back To School: Supported by bunting, bus

stops and header boards

• Double Up Your Club Card Points: To spend

on school uniform and stationary

Supporting

Themes

• Fuel Save Ending On 31st August 2015:

Supported by lots of outside signage

Key

Promotions

• Coca Cola 1.75l: 2 for £2

• Ben And Jerry's Ice Cream: £2.24

• Starbucks Coffee: £2.50

• Chopped Tin Tomatoes x 4 Napolina: £2

• Meat Offers: 3 for £10

External / Car

Park

• A-boards And Banners: Fuel save ending on

31st August 2015

• Banner: Supporting Tesco bank

Front Of Store

(Theme

POS, Pallets)

• Fresh Flowers: On sale

The Hythe, Colchester, EssexThursday 30th July


Store

Date

In-S

tore



Seasonal

Aisle

• Let's Garden: Supported by header boards,

shelf edge strips and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Get Summer Ready: Is the slogan on high

signs in the sun care aisle

Checkouts

(Theme,

Space,

Point Of Sale)

• Tesco Bank: POS and high signs on all

checkouts

This Weeks

Top 2 Deals

• Wine: From £4.99

• Frexinet Cava: Save 1/3 or £6.66

This Weeks

Top 2 Deals

(Floral)

• Bouquets: Starting from £1.50 no offers

available


The Hythe, Colchester, EssexThursday 30th July

Store

Date

In-S

tore



Key Theme• Club Card Fuel Save: Sign on side of

checkout door (no other POS)

Supporting

Themes• N/A

Key

Promotions

• Walkers Crisps x6: £1

• Coca Cola: £1.94 or 2 for £2

• Doritos: £1

• Mars x4: £1

• Pepsi x8: £2

• Ambrosia Rice: 50p

External / Car

Park• N/A

Front Of Store

(Theme

POS, Pallets)

• Flowers: On sale

Crouch Street, Colchester, EssexThursday 30th July


Store

Date


In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Lunch Time Meal Deal £3: Header boards

and shelf fins

• 10% Off 3 Bottles Or More Wine: Shelf fins

• Special Offers: On aisle ends

Checkouts

(Theme,

Space,

Point Of Sale)

• Small Fuel Save Sign

This Weeks

Top 2 Deals• N/A

This Weeks

Top 2 Deals

(Floral)

• Fresh Flower Bouquets: From £6

Crouch Street, Colchester, EssexThursday 30th July

Store

Date

Clapton JunctionWednesday 29th July


In-S

tore



Key Theme• One Stop- School Shop- Class of 2015: High

signs and bus stops

Supporting

Themes

• Outdoor Living: Overhead signs and bus

stops

Key Promotions

• Pineapple/ Sweetcorn 2pk/ Peaches/ Plums:

67p

• Beers/ Lagers selected 4pk: 3 for £10

• Wine's Selected: 3 For £12

• Coca Cola 1.75L: 2 for £2

• Coca Cola 30pk: £7

• Alpen Cereal Bars: £1

• Meats/ Fish/ Poultry: 3 for £10

• Walkers Crisps 40pk: £4

External / Car

Park

• Banner: Spirits selected £13, Save Money –

Live Better

• Stacks: Compost Selected

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shroud: Uncle Bens Rice &

Grains £1.99

• Stack: Persil £3, Surf £4.50, Comfort £5.97, PG

Tips Teabags £3, Coca Cola 30pk £7

• Shipper: Thomas & Friends toys

Store

Date

In-S

tore



Seasonal

Aisle

• One Stop- School Shop- Class of 2015: High

signs and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Save Money- Live Better: Gondola Ends

• Roll Back: End of aisles

• Summer Drinks- Enjoy a taste of Summer:

Signs seen around the Beer, Wines and

Spirits department

Checkouts

(Theme,

Space,

Point Of Sale)

• Click & Collect ‘Looking for an easier way to

shop’: Signs on every checkout

• Asda Banking: Leaflets on every checkout

• Gift Cards: On every checkout

This Weeks

Top 2 Deals

• Velvet Comfort Toilet Tissue 16pk: £5

• Pampers Baby Dry Nappies: £14

This Weeks

Top 2 Deals

(Floral)

• Garden Mums: £5

• Salic Flamingo: £9


Clapton JunctionWednesday 29th July

Store

Date

In-S

tore



Key Theme

• £15 Summer Bonus: Spend £40 or more for 4

out of 5 weeks to save £15 off your next

shop. Stands and pavement signs

Supporting

Themes

• The Garden's Calling: 3 bays of seasonal

gardening items. High signs and bus stops

• School Wear From £2: 2 bays of school

uniform reductions. High signs and bus stops

Key

Promotions

• Persil Laundry: 3 for £10

• Heinz Cans Selected: 50p

• Kellogg's Cereals Selected: 3 for £5

• Pringles: 2 for £3

• Volvic Water 1L: 65p

• Coca Cola 8pk: 2 for £5

• Health & Beauty selected: ½ price

• Beers/ Lagers Multi Packs selected: £10

• Lunch Meal Deal: £2.50

External / Car

Park• N/A

Front Of Store

(Theme

POS, Pallets)

• Security Gate Signs: Pilgrims Choice Cheese

• Stack: Kellogg's Crunchy Nut and Special K 3

for £5, Celebrations Tubs £5, Walkers Sunbites

Crisps 2 for £, Jacobs Mini Cheddars £1,

Walkers Crisps 40pack 2 for £7

StreathamWednesday 29th July


Store

Date

In-S

tore



Seasonal

Aisle

• The Garden's Calling: 3 bays of seasonal

gardening items. High signs and bus stops

• School Wear From £2: 2 bays of school

uniform reductions. High signs and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Health And Beauty Event: Overhead signs

and bus stops

• Baby And Toddler Event: High signs and

themed bus stops

• Fill Your Freezer For Less: High signs placed

over the freezers advertising various

products at ½ price

Checkouts

(Theme,

Space,

Point Of Sale)

• Collect Saver Stamps: Get up to £3 Free

Signs

• Roses and Heroes Chocolate: £3 Stack

• Corona Extra 12pack: £10 Stack

• Cadburys chocolate 4pack: £1 Baskets

• Lucozade 6pack: £2 Stack

This Weeks

Top 2 Deals

• School Wear: from £2

• Pilgrims Choice Cheese: ½ price

This Weeks

Top 2 Deals

(Floral)

• Sunshine Bouquet: £3

• Plant Of The Week, Begonia: Save 1/3rd


StreathamWednesday 29th July

Store

Date

In-S

tore



Key Theme • N/A

Supporting

Themes• N/A

Key

Promotions

• La Gioiosa Prosecco Brut: £8.19

• Special K: £2

• Pringles: 2 for £3

• Lucozade 6pk: £2

• Coca Cola 1.75L: BOGOF

External / Car

Park

• Special K Promotion: Window and

Pavement sign

• Meal Deal For 2: £6 ( main/ garlic bread/

dessert) Window and Pavement sign

• Desperados Tequila: £4 Pavement and

Window sign

Front Of Store

(Theme

POS, Pallets)

• Stack: La Gioiosa Prosecco Brut £8.19

• Security Gate Shroud: Pringles 2 for £3

• Shipper: Monster Ripped can £1, Doritos

Chips £1

BrixtonWednesday 29th July


Store

Date


In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Heinz Sauces Assorted: £1 shipper

• Robinsons Squash: £2.49 shipper

This Weeks

Top 2 Deals

• Meal Deal For 2: £6 ( main/ garlic bread/

dessert)

• Lunch Meal Deal: BOGOF

This Weeks

Top 2 Deals

(Floral)

• Bouquet: £5


Store

Date

In-S

tore



Key Theme

• Wine/ Champagne/ Bottled Beer And

Ciders: Buy 6 Save 25%. Highly advertised on

entry and around the store. Huge

advertising presence, with high signs,

standees, free standing displays and bus

stops

Supporting

Themes

• Dine In For Two £10: Signs seen on entry and

around the chiller area. Two gondola end's

support the promotion

Key

Promotions

• Louis Chaurey Champagne: ½ price

• Picnic Blanket: £4

• Summer Groceries Selected: 2 for £3

• Frozen Desserts Selected: 2 for £5

• Ready Meals: 2 for £7

• Italian Meals/ Pizza/ American Hot Snacking

And Hot Sandwiches: 3 for £10

• Chinese Or Indian Meal Deal: £5

• Deli Items: 3 for £6

• Stir Fry Meal Deal: 4 for £6

• Fruit Selected: 2 for £4/ 3 for £6

• Grill Meat/ Fish/ Poultry: 3 for £10/ 2 for £7

External / Car

Park

• Standee: Dine In For Two £10, Buy 6

Wine/Champagne/Bottled Beer Save 25%

Front Of Store

(Theme

POS, Pallets)

• Display: Flowers

• Free Standing Display Unit: Buy 6 Save 25%

on Wine/Champagne/Bottled Beer

WimbledonThursday 30th July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Tastes Of The British Isles: Advertised around

the store

Checkouts

(Theme,

Space,

Point Of Sale)

• M&S Banking: Leaflets on every checkout

This Weeks

Top 2 Deals

• Wine/ Champagne/ Bottled Beer And

Ciders: Buy 6 Save 25%

• Dine In For Two: £10

This Weeks

Top 2 Deals

(Floral)

• Flowers Selected: 2 for £5

• Flowers Selected: 25% extra free


WimbledonThursday 30th July

Store

Date

In-S

tore



Key Theme

• Summer Is For: Slogan on POS around the

store including hanging signs, bus stops and

header boards

Supporting

Themes

• Pick Your Own Offers: Supported around the

store with overhead signs

Key

Promotions

• Cider Beer And Lagers: 20% Off

• Selected Wine: 25% off

• Scottish Salmon Fillets: £3.32

• Meat/Poultry/Fish: 3 for £10

• Red Onions / Romano Peppers: 25% off

External / Car

Park

• Banners And Car Park Security Shrouds: Pick

your own offers

• Cages: Outdoor plants for sale

• Window Sign: 'Summer is for’ 3 for £6 picnic

food

Front Of Store

(Theme

POS, Pallets)

• A-board: My Waitrose card

• Display Of Offers: 'Summer is for' slogan on

signage

Colchester, EssexThursday 30th July


Store

Date

In-S

tore



Seasonal

Aisle

• All Things Summer: Supported by bunting,

bus stops and header boards

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Household Event: Supported by header

boards and shelf barkers

• Health And Beauty Event: 3 for 2 offers

supported by shelf fins

Checkouts

(Theme,

Space,

Point Of Sale)

• Pick Your Own Offers: Wrap around signage

• Newspapers And Magazines: On all

checkouts

This Weeks

Top 2 Deals• N/A

This Weeks

Top 2 Deals

(Floral)

• 33% Extra Free: On selected bunches

• 50% Extra Free: On selected bunches


Colchester, EssexThursday 30th July

Store

Date

In-S

tore



Key Theme

• Summer Sizzler: Save over 80% on Fissler

cookware with x20 stickers. Spend £5 in store

and collect a sticker. This is the new

collectable launched in store this week

supported by wobblers, shelf barkers,

banners, high signs and a-boards

Supporting

Themes

• Great Deal Locally: On dump bins and aisle

end offers

Key

Promotions

• Coca Cola x 6 Cans: £3.29

• Loyd Grossman Sauces: 99p

• Budweiser x 4 Cans: £4

• Smirnoff Vodka: £19

• Tropicana: BOGOF

• Ariel Wash Liquid: ½ price

• Fairy Washing Up Liquid: 2 for £2

External / Car

Park• A-boards And Banner: Summer Sizzler offer

Front Of Store

(Theme

POS, Pallets)

• Garden Plants: On sale



Store

Date

In-S

tore



Seasonal

Aisle• BBQ And Garden: Related items

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• ½ Price Offers: Including laundry products

• Frozen Meal Deal: £5

• Sourced locally items: Hanging signs and

shelf edge strips

Checkouts

(Theme,

Space,

Point Of Sale)

• Great Deal Locally: On dump bins and aisle

end offers

This Weeks

Top 2 Deals

• Velvet Toilet Rolls x16: £5

• Finish Dishwasher Tablets: £7.99

This Weeks

Top 2 Deals

(Floral)

• Floral Bunches: Start from £3



Store

Date

In-S

tore



Key Theme

• Your Favourite Things For Summer For Less:

Supported by overhead signs throughout

the store.

Supporting

Themes• N/A

Key

Promotions

• Champagne Veuve Monsigny: £9.97

• Herbs: 41- 49p

• Deep Pan Pizza: £1

• Fruit And Veg: 49p

• Pork loin Medallions: 2.29 to 2.79

• Almat Liquid Sachets x 28 Washes: £2.79

External / Car

Park

• Window Signs: Special buys and ALDI Super

6 offers.

• Garden Plants: On sale

Front Of Store

(Theme

POS, Pallets)

• Clear Offers Of The Week: Floral bouquets

• Security Gate Shrouds: Favourite things for

summer

London Road, Colchester, Essex Wednesday 29th July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• School Uniform: £4

• Reduced Special Buys

Checkouts

(Theme,

Space,

Point Of Sale)

• Headers: Celebrating 25years of Aldi

• Checkout Wrap Banners: Thank you for

shopping with us

This Weeks

Top 2 Deals• N/A

This Weeks

Top 2 Deals

(Floral)

• Mixed Flower Bouquet: £3

• Large Mixed Flower Bouquet: £5


London Road, Colchester, Essex Wednesday 29th July

Store

Date

In-S

tore



Key Theme

• Save & Shop A Lidl Smarter: Comparison of

branded products with Lidl's, overhead

signs, bus stops and floor stickers

Supporting

Themes

• Discover New Ideas: Reductions on

household accessories, electrical items,

garden products, tools, furniture and

clothing/ shoes. Highlighted with overhead

signs

Key

Promotions

• Vine Tomatoes: £1.29

• Conference Pears: 99p

• Meat packs Selected: 2 for £5

• Florays XXL Kitchen Towel: £3.49

• Nature Valley Granola Bars: £1.19

• PG Tips x240 Pack: £3.99

• Formil Laundry Powder: £5.99

• Heinz Baby Food Jars: 4 for £1.70

External / Car

Park

• Pavement Sign: Save & Shop a Lidl Smarter

• Window Sign: Taste Of Asia, Half Price

Weekend 25th/ 26th July

Front Of Store

(Theme

POS, Pallets)

• Display: The Flower Market

• Stacks: Water Bottles Multi packs



Store

Date

In-S

tore



Seasonal

Aisle

• Discover New Ideas: Reductions on

household accessories, electrical items,

garden products, tools, furniture & clothing/

shoes. Highlighted with overhead signs

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Limited Offers ‘Hurry Hurry’: Reduced offers

over 3 bays

Checkouts

(Theme,

Space,

Point Of Sale)

• Healthy Checkouts: Security gates

• Nuts, Seeds And Dried fruits: Every checkout

• Bottled Water Multi Packs: Stacks

This Weeks

Top 2 Deals

• Mister Chocolate Caramel Biscuit Bars

5pack: 81p

• Little Gem Lettuce: 35p

This Weeks

Top 2 Deals

(Floral) • N/A



Marketing

Weekly Grocery Insight Report 31st july